If you want to increase your site’s ranking in search engines, then inevitably you have to know and master everything about search engine optimisation.
Fortunately, WordPress has ‘armed itself’ into an SEO-friendly CMS. This is also the reason why many people choose WordPress to create and online their website.
There are a lot of things you can do to improve SEO. Here we describe some tips related to how to SEO WordPress.
1. Install the WordPress SEO Plugin
WordPress offers many built-in SEO features. However, you can still maximize your site by improving SEO WordPress.
The best and most used SEO plugin is Yoast SEO. The availability of this plugin makes it easy for you to optimize every page and post with selected keywords.
In addition, this plugin also offers a built-in analysis based on the latest algorithm updates. You can even create an XML sitemap and add markup schemas to the site.
2. Keyword Research
By doing keyword research, your WordPress SEO method will succeed. Of course, keyword research will allow you to:
Create content that is often sought by site visitors.
Understand market wants and needs better.
Track the success of the content you write.
Understand how to increase website visitors and increase traffic to the site.
3. Activate Search Engine Visibility
In WordPress, there is a built-in option that apparently hides the existence of your site from search engines.
At the beginning of making a website, this option is indeed useful, but then it will only affect site ranking. If you have done the two previous tips, but have not shown results, the possibility is that the Search Engine Visibility is turned off.
4. Arrange Permalink Structure
When WordPress was successfully installed for the first time, pages and posts had an unusual URL structure. You need to know, this structure gives a bad value for SEO performance.
The cleanest and most easily searchable URL structure is the ‘post name’ setting. By changing the initial settings to this setting, you can enter the title of the post or page, even keywords to the URL.
SEO is extremely important for online businesses today. With SEO, it’s now possible for online stores to appear on the first page of Google’s search result when people are looking for information that is related to those online store’s businesses.
If you’ve just started your online business, and you don’t know anything about SEO, then you must learn about it immediately. It’s not a suggestion, but it’s a necessity for competing and surviving in the world of e-commerce today.
Therefore, you must read this article before you get started with seo.
First of all, you must understand what you need in marketing your online store. Usually, you will need a good website, and it must be good technically and aesthetically.
Your website must be able to be loved by Google. You need a lot of good backlinks from other websites, and they must be some of the good ones on the internet. SEO companies can help you to get high-quality backlinks by working together with their business partners.
This way, you can get excellent backlinks from trustworthy websites on the internet that have been acknowledged by the SEO company that you hire.
Then, your website needs to be good aesthetically. First, it needs good content. It can be articles, images, and also videos that you can show on your website, and you also need to make sure that you display items and services that you offer on your website neatly.
Additionally, the color, design, and navigation system of your website must be good so people love to take their time when they browse on your website.
Finally, you also need to hire online ad service packages from that SEO company that you’ve trusted. This way, you will be able to get ads that are accurate, and they will be displayed in front of people who often look for information regarding things that are related to your business and also to the location where your business runs.
In a sophisticated era like now where almost all of our activities are done via the internet, there are billions of data flowing every day there.
If you are an internet marketer, online marketer, or digital marketer, data is definitely important to you because with data we can find out people’s behavior while surfing the internet, including knowing what they like and what websites they visit frequently.
These data are ammunition for online marketers to market their various products online.
There are several important elements in custom seo that can improve your ability as an internet marketer, one of which is site speed (load time).
Basically, site speed is measured by how quickly it appears in the user’s browser.
There are several factors that also determine the length of load time, such as server time, browser time, file size of a page, and many more. As a website owner, you must be able to ensure that your website can be accessed by users in just 2 seconds.
Why? Website trends state that good load time is 2 seconds, more than that the website conversion will decrease.
But how important is the load time? As an internet marketer, you surely know that load time can improve your SEO.
The faster the load time, the better your website is in Google’s eyes. Remember that Google doesn’t like websites that are long accessed, this will only make your SEO power decrease.
Besides determining SEO, load time also influences user experience. If your website is slow, this will make the user run away before seeing your website and of course, this is a bad experience for the user. So, make sure your website can be accessed as quickly as possible.
How to find out the overall speed of the website? You can use the following tools:
1. PageSpeed Insights
Google Developer Tools (you are given advice on which aspects can be fixed on the website)
2. Quicksprout (full insights)
You can find out the details of the content and SEO website.
3. Pingdom Website Speed Test.
Nowadays many people learn to make their own websites. It is undeniable that many people can do it in today’s digital era. But, how can I make a website that can bring a lot of visitors?
You can use the best search engine optimization services to increase your website visitors. In addition, you can follow the following tips:
– Must be fast-paced
First, the website that you create must be able to more quickly present the latest data. Both in the form of text content, images, and other information that was viral at the time.
Not only that, but you also need to consider smartphone users who might not have connection speed when they visit your website. One of them is by reducing the size of high-resolution content that is easier to download.
That way, you will have a website that can be accessed quickly and is interesting to browse.
– Use a small image
Continuing the first tips, you can reduce the size of the content. Images are also important things that need to be considered by the website owner.
The image size needs to be adjusted, not too big or small. This affects the ease of visitors accessing the website faster.
You can use CSS Sprites to speed up the appearance of images on your website.
If you have several images that will be used on one page, you can use the CSS Sprite to save the image, so you don’t need to download it again when the reader enters the second page.
– Choose the appropriate color
Color is very important for a website, for some people the visual appearance of a website is so important and can affect their interest.
Therefore, you must be careful about what color to use on your website. Plus, the website is international.
Even though you only intend to make a website only for readers in your area, people from outside the area or abroad can still see it.
Running a business in this digital era is a lot easier compared to the age when the internet doesn’t exist yet. It’s because the internet helps you to connect with so many people at once with just one posting, and people will be able to see what is your post about, and it can be something that is related to your business, especially a post that attracts them to visit your online store. However, it can be somewhat harder for you to get more customers these days, due to you need to optimize your search engine search result. It’s because almost everyone these days use search engines like Google to look for items that they want to buy online, and that’s why you must use seo (search engine optimization) to improve your business competitiveness on the internet. You need to know that there are some miracles that SEO companies can do to help your business.
First of all, search engine optimization can help your business becomes more visible. It can be placed on the first page of Google or other search engines, but it depends on the keywords that people type to look for things that are related to your business. With SEO, you can optimize keywords that people often type to look for items that they can buy online, and this way, your business’s link can be shown on the first page of Google search results. This makes people find your online store quickly and easily.
Then, SEO helps you to make effective ads too. Online ads are everywhere these days, and we believe that you’ve seen a lot of random ads on the internet. Fortunately, when you use SEO, your ads won’t be shown to random people, but it will be shown on those who tend to buy or search for things that are related to your business. This way, you will get better ads with a high level of accuracy.
Finally, SEO services can manage your business social media page too. This way, your brand or online store can become more friendly and connected to your loyal and potential customers on social media platforms.