SEO and SEM are two things that cannot be separated in digital marketing. the two are related. Both SEO and SEM are tools that can streamline your digital marketing activities.
The difference between SEO (search engine optimization) and SEM (search engine marketing) even among digital marketers is still a matter of debate. Then, what is the difference between the two tools?
Search Engine Marketing is a form of marketing on the internet through website promotion activities by increasing the visibility of the website on search engine results pages such as Google (SERP).
Apart from optimizing for search engines, SEM also includes the use of paid search as its main component. Some examples include pay-per-click (PPC) lists and ads like Google Ads.
So mostly in the form of campaigns (advertisements) and PPC activities. If you’re doing SEO, that is SEM efforts too.
Search Engine Optimization is defined as the process of optimizing a website with all its aspects such as content, systems, and others.
The goal is to rank high on search engines like Google. If you want to get more visitors or high traffic on your website and more potential customers, then SEO is an important way to do it.
The laws and unwritten rules of SEO are constantly changing following changes in search engine algorithms continuously.
Benefits of SEO and SEM
In other words, basically, SEO and SEM have no fundamental differences. If SEO only relies on keywords so that your website can be reached by search engine users, SEM is tasked with maximizing SEO performance.
Using paid advertising is very profitable to find new customers. Because SEM ensures your website appears in the right place. Apart from that, SEM also works fast by targeting visitors who are already interested in the products or services you offer.
Then, using SEO will make your website well optimized so that it will be easier to find or find by search engines like Google. This is what makes visitors or website traffic increase.
The more people who visit the website, of course, the more potential customers will be obtained so that later they can become loyal customers.
As we know, seo plays an important role in content creation. Without these elements, it is difficult for content to occupy the top pages of the Google search engine in order to get high traffic.
Some of you may have implemented SEO in content, but never get ranked on Google. Maybe you made a mistake in its application. Here are a few mistakes you should avoid:
The wrong keyword
One way to optimize SEO is to choose the right keywords for content. Unfortunately, there are still many people who choose the wrong keywords so that the optimization is not optimal.
According to the Search Engine Journal, one of the most common mistakes that are made when determining keywords is ignoring the preferences of search engines and users, especially for long-tail keywords.
Often times, people still think of detailed keywords for their product or service to make it look simple. In fact, referring to what keywords customers are often looking for is more important, even though sometimes you have to use long words.
Skip the title tags and meta description
Another mistake in SEO is missing the opportunity to create unique title tags and meta descriptions. In fact, these two elements have an important role to play in inviting users to click on the website when searching for something on the Google search page.
Therefore, create unique and persuasive title tags so that readers are interested in clicking on your website. Title tags are titles that will appear on Google search pages when a user is searching for something.
Apart from the title tags, the meta description is also important to pay attention to. Meta description consists of 160 characters which can be filled with persuasive words and do website promotion.
Wrong in putting internal links
When you embed a link in your content and lead to other content, it can increase the attractiveness of users to continue exploring your other content on the website.
Unfortunately, there are still many mistakes in its application. Sometimes, the internal link that is inserted is not relevant to the content that is being served. This sometimes makes users disappointed with website performance.
This method is now widely used by successful bloggers in targeting certain keywords to appear on the top searches of the Google search engine. By doing the basics of search engine optimization (seo), you can optimize your blog or website for search engines. If you do it in a more advanced way, it is not impossible that the top search engine blogs with the keywords to be targeted can be displaced.
After understanding what SEO is, let’s start discussing the basics. There are 3 basic components in SEO that you should know and apply when optimizing your blog or website for search engines.
Keywords used by people sometimes consist of one syllable, two syllables, three syllables, or even up to a short sentence, depending on the search user. Keyword Research is a way for blog owners to find and determine keywords to be targeted relevant to the niche blog they manage, for the main page, and for articles.
By doing keyword research, blog owners know what keywords Google users are looking for and what the level of competition for these keywords is. If the blog owner knows and chooses the right keywords, the chances of being on the top of Google with certain keywords are very large. This is of course very good in bringing potential visitor traffic.
This basic SEO component requires that your blog is SEO Friendly, aka friendly to search engines. A blog has certain standards so that it is easy for search engines to search and recognize. In addition, blogs must have benefits and easy navigation for visitors so that they don’t have trouble finding what information they are looking for. This is also called User Friendly.
The purpose of backlinks is to increase the popularity of a blog on the internet. So that the recommended blog has a good chance of being able to compete in the Google SERP.