For those of you who are just starting an online business, getting high rankings on search engines is definitely a goal. You certainly want your website to appear on the first page when someone enters and searches for keywords related to your business on search engines.
Maybe by this time, you are familiar with the term SEO or search engine optimisation. SEO is an effort to increase visibility on search engines. The various SEO techniques that you apply on your website have one goal, namely for your website to appear on search results pages.
So far, you may have read various articles about ways to optimize your site so that your site gets high rankings on search engine results pages such as Google or Bing. In this article, we will discuss what SEO factors need to be considered in creating a website for a startup business.
1. Time Your Business
The first question you have to ask when you want to start implementing SEO on your website is how long do you plan to do this in business.
This is an important question because keep in mind that SEO efforts take time and you will likely only see results for a long time. For content to gain visibility on search engines, it can take up to one to two years.
2. On-Page SEO for a business website
As previously mentioned, including keywords that you are targeting or related to your business in your URL, title, and meta description is one of the SEO techniques that must be done.
In addition, don’t forget to use LSI keywords or synonyms for keywords and keywords related to your content so that you don’t get penalized by Google for using the same keywords too often. While content like blog posts is important for attracting traffic, your product page is no less important.
There are many ways you can do to massively increase traffic and sales from search engines to your website, one of which is by using an SEO strategy. Why SEO? From the name alone, you must have understood. Yes, that’s because SEO means Search Engine Optimization. You need to get started with seo right now.
Search Engine Optimization (SEO), to put it simply, is anything that is done to drive traffic from search engines to your digital assets. This could be a digital asset in the form of a website, social media account, a product listing on an eCommerce site, or a mobile application.
Of course, there are lots of people out there trying to convince you that an SEO strategy is tough, it requires an expert with decades of experience, as well as built-in skills that not everyone has.
That is a WRONG thing!
SEO strategy is simple for those who understand how search engines work fundamentally. In fact, the tricky stuff doesn’t apply to 99% of people who do SEO.
If I only had 30 seconds to tell you how SEO works, I would tell you these things:
– Keyword research
Understanding what people are looking for on Google and other search engines
– Document relevance
Make it easier for search engines (robots) to understand what your content is about
– Increase authority
Everything we do outside of our pages to tell search engines that we are trustworthy and useful to users
– Technical optimization
All the behind-the-scenes engineering to make it easier for search engines to find your content
There’s also a lot of hype out there about whether an SEO strategy is dead or not.
No matter how many articles you read online, if there is one important thing to keep from this guide, it is:
SEO (STILL) IS A VERY POWERFUL TOOL FOR IMPROVING WEBSITE TRAFFIC.
Most of the business owners feel they don’t need and understand the benefits of SEO, even a website for their business. They think that most of their customers come from referrals or through word of mouth.
Even though both of these methods have proven effective for them to bring in customers and build their reputation, these methods are no longer valid now considering the development of the era that leads to the digital era. In this article, we will discuss some of the benefits of custom seo for your business.
– SEO Brings Sales Leads
Many small to medium-sized businesses find it difficult to get sales leads. By doing SEO, your business will be easily found on search engines like Google. Your website visitors will increase with a good SEO strategy, and lead to more people who know the business you have and become your new clients.
– SEO Facilitates Word of Mouth & Referral Marketing
SEO is an important component of the Word of Mouth strategy and referral marketing because everyone who hears about your business will find out information about you through search engines (Google) and social media.
Moreover, they may not remember the name of your company, but they usually do remember about the services or products you offer. If you have done SEO well, your business will appear on the first page with these keywords.
In other cases, if they remember your business name, but you don’t have a website or run SEO, then your business won’t appear on Google. This will be very detrimental to you because you could lose potential clients because of not running SEO well.
– SEO Boosts Reputation
When a business is found on the first page of Google, most people trust the credibility of the business and view the business as the thought leader.
Conversely, if a business cannot be found on Google, people will question the credibility of the business. The more keywords that already rank high on Google, the more often and more people see your business, this will lead to increased brand awareness of your business.