SEO or Search Engine Optimization forever will not get away from keywords because everyone who is looking for something will type in the search box what is needed in a word or set of words as needed.
Keywords become the source of visitors coming through search engines, and this is the benchmark of successful website optimization that is done by using SEO techniques. Knowing keywords is very important for professional seo services. But not many visitors and no conversions, why?
The first obvious mistake is not using the right keywords for the business.
Keyword used must be in accordance with the business developed and there should be a monitor of the keywords used, whether it has provided traffic or not, how to position the keyword in the search results page? Is the ongoing trend in line with the keywords we are targeting?
SEO can not be separated from keywords because as a source of organic traffic, search engines use “word or series of words” used by searchers of information on search engines like Google.
Google will give relevant or sequence of words used in search engines. Search results will bring up 10 websites on the first page with the highest level of relevancy to what is expected by the person doing the search.
The keyword is a traffic source for a website, when done correctly, the implementation of keywords on your website will provide targeted traffic according to the business.
In accordance with the target you want, for it needs to do keyword research is correct for the keywords used can provide benefits For your business website in the long term. SEO practitioners often mention short-tail keywords and long-tail keywords.
Short tail keywords mean short keywords, usually consisting of one or two words.
While long-tail keywords are keyword sequences consisting of more than two words, can be three, four, Or even five more words.
As a website owner or manager, of course, you target visitors from search engines, but before that, we must have thought about one thing, namely keywords. Why? Because of course with keywords, people will find it easier to find websites or posts that have been made.
You can imagine if the website does not have keywords, of course, it will be very difficult for the web or word posts to appear on search engines.
In addition, it is also necessary to consider the keywords to choose because there are chances that other websites will target the same keywords. Then how do you do it? Of course, by doing keyword optimization.
Think about the words to use for keywords
Before doing optimization, it is very necessary to prepare one or two words as keywords, Why? Because by preparing for this we can target potential visitors who will see your website or blog.
For example, the word “Shoes” may be widely used by potential visitors but of course, the level of competition will be quite high so make it a habit to use a combination of two words, for example, “Sports Shoes” “Soccer Shoes” or you can do keyword research to get appropriate keywords.
Use Keyword Variations
Not everyone uses the same keywords to find the information they want. So here you need a variety of keywords that you can place on each of your pages or articles. With this, of course, your article or website will be easier to compete.
Being consistent is intended as a website or blog owner, you must always place keywords in every article that is made. So this is to keep the articles consistent and visitor traffic will continue to grow.
Focus on Long-Tail Keywords
Long Tail Keywords are keywords that consist of a few words or in other words. By using long-tail keywords, the level of competition will be lower.
Internet Live Stats states, that there are about 5 to 6 billion people who search every day. And Google is one of the most used search engines by users.
Given a large number of search traffic on search engines, it will certainly help increase the number of visitors coming to your website.
It takes skill and persistence in optimizing the SEO of a website. In addition, it took a long time because you had to do A / B testing and continue to innovate according to Google’s algorithm.
But to make it happen, you also need to optimizing for mobile seo in search engines. Here are some SEO strategies to increase the number of website visitors:
Website Optimization for Google’s Mobile-First Index
Given the large number of cellphone users (smartphones) who use search engines, in 2018 Google officially released an algorithm called the Google Mobile-First Index.
The Google Mobile-First Index is one of Google’s assessments in ranking a website that uses the mobile version. Therefore, if your website has a good performance when accessed via mobile (smartphone), then you can rank well on search engines, and help increase the number of website visitors.
Increase Website Speed
Website speed also affects SEO optimization to increase the number of website visitors. A survey from Google said 53% of internet users leave websites that have a loading longer than 3 seconds.
Create Quality Content
Content is one of the elements that greatly affects SEO optimization. The more quality content you create, the more visitors will be happy to visit your website. To create quality content, there are 5 tips you need to know:
– Determine the content topic that you will create.
– Use the right keywords so that your content is easily found by many people.
– Create a catchy content title.
– Create interesting content so that website visitors not only read but also comment.
– Include related links (links that point to other content) to entice website visitors to read your other content.
UX (User Experience) is the most important element in writing SEO-friendly articles and seo service. And later on, the other points that are written in this also have a lot to do with user experience or commonly called UX.
Why user experience?
Because it’s so hard to manipulate. Many bloggers know how to write articles smoothly and regularly, but not many know how to write SEO-friendly articles.
The latest Google algorithm update, quality website articles are not only good for search engines, but also for readers.
There are many tips on how to write SEO-friendly articles on the internet, but not all of them can be applied and some are even outdated with the latest search engine algorithm developments, especially Google.
Many argue that the longer the article, the better it will rank on search engines. This opinion can be true, it could be wrong. Again, back to the first point, depending on the user experience.
If you can write a long article while still prioritizing user experience then of course that’s even better. But if you insist on writing long articles just to meet SEO targets (with the content of the article messy and twirling) I don’t think your method will be effective.
What do I mean by long and deep articles?
I mean articles that are not only long (many) in a number of words, but also discuss the topic in-depth (in-depth content).
External Linking to Relevant Authority Sites
Many are mistaken about this. For fear of falling web rankings if they provide outbound links, many use no-follow links when doing external linking. In my opinion, as long as your external links are to web authorities that are relevant to the topic of writing, then giving do-follow links will not have a bad effect on your website.
On the contrary, Google will see your website as a good web because it always references trusted websites. External links to webs related to the topic of discussion also help readers to get other accurate reference sources.