SEO is one of the most crucial elements in digital marketing. Thanks to this optimization method, people can find your business easily and quickly. There are so many elements in SEO that can help your business to dominate the online market. This what makes business owners from all around the world hire the most trusted search engine optimization company in their countries. However, if you think of yourself as an old-school entrepreneur and you really don’t want to optimize your digital marketing with SEO, there are some risks that you may face if you abandon the SEO campaign in your business.
Here are some risks in abandoning SEO campaign that you must know:
Your rival might absorb potential customers easily
This happens if your business abandons its SEO while your rival’s business doesn’t. Their company’s existence on the internet can be found easier compared to yours. This happens simply due to the Google search result. As an example, if you run a bakery store in city A, and your rival does the same, then you can expect people to type “delicious bakery in city A” on Google. When your rival optimizes its SEO, you can be certain that their websites appear on the first page of Google, while yours might appear on the 10th or even the 20th page of google search results. This makes people prefer to buy bread from your rival’s store instead of yours, due to they can find your rival’s bakery store easily and quickly.
People will see ads of your competitors easily
SEO isn’t just about google’s first rank, but it’s also about advertising. When you abandon your SEO, your online ads will become ineffective and also inaccurate. On the other hand, while your competitors optimize their online ads with SEO, their ads can be displayed on popular websites, and not only that, their ads will also be displayed where people who have a high chance to buy products or services from your competitor’s businesses.
Your website will have a low traffic level
A website traffics affects the ROI of your online business, especially if you run an online store. If you abandon your SEO campaign, you can expect there will be fewer people who visit your website, and when they do, they might don’t buy anything on it.
Search Engine Optimization (seo) is the process of improving or optimizing a website, or on a website page in order to obtain a good position on the search engine results page. A good SEO implementation will improve the ranking of the website in search engines in various search terms (topics) that are chosen. SEO advantages include:
The Number of Visitors Increases Significantly
Even though your website has a lot of quality content, if it’s never been visited by anyone then it will be in vain. By implementing SEO, you can overcome this. Because those who come through search engines are visitors who are looking for the most relevant information to your business website. This visitor has an 80 percent chance of making a profit for you.
Wider Market Share and Not Targeted
With a well-known website, products can be promoted online, based on targeted and untouched markets. Both in terms of area, interests, customer needs, the national language, and others.
Raise Business Brands
SEO helps lift the image of your business brand in the eyes of consumers. Even though the business is only an SME class, its presence on the first page of search results will add to your credibility. Your product is considered more competent to use.
The way SEO works are as follows:
Crawling is a process of retrieving all pages of a website that are linked to that website.
Indexing is the process of making an index for all pages of a website that has been retrieved and stored in a search engine database. Basically, the indexing process is the collection of words and writings or descriptions that make this page entered in the search engine database with certain keywords.
The search engine performs the process by comparing the keyword into a search query with other pages from various websites that have indexed in the machine database.
The search engine performs the process by calculating the relevance of each page that has been provided for each keyword received.
The final step in the search engine system is, take very relevant results from keywords that have been received previously, then display in the list of search engine results that are in the browser.
These days, people will search for products or services on the internet and they use a search engine such as Google. Therefore, you should not be surprised if all online businesses are competing to display their website on the first page of Google search results. However, if you are correct, you really want to display your website on that page, you must really understand SEO, and execute your SEO campaign with effective methods. Unfortunately, not all business people have the time to take care of SEO, and this makes them have to hire the services of search engine optimization (seo) specialist to appear on page 1 of Google.
Why is this page really important? People nowadays want all the instant processes. Therefore, they are more likely to choose online stores that appear on the first page of Google search results, rather than online stores that appear on the second, third, and so on pages. Just try to remember the last time you used Google to search for information. You prefer to click on the search results from the first page, right? Most people want everything to be a fast process, especially for busy people. That is why online business people are trying desperately so that their websites or online stores can appear on the first page of Google.
In addition, ranking is also very important. Even though your online store can be displayed on the first page of Google, you also still have to compete with those who rank higher than you. This is what makes the best SEO company really needed by many online businesses. If you really want to dominate popular keywords related to your business, you should hire a high-level SEO service provider. In addition, you must also consider the company’s ability to maintain a high ranking for your website on Google. Surely it will be very annoying if your website’s high ranking lasts only briefly, especially after you pay dearly for hiring your SEO services. Therefore, choose competent SEO services that can maintain high rankings for your website for a long time.
SEO is the most important element in digital marketing. Without SEO, your website or online store will not be easily found by netizens. This is because the majority of netizens use search engines like Google and Bing. When your website doesn’t appear on the first page of a search engine, you are sure that your competition will get visitors on their website or online store. This is because they hire the best seo services. Even if you are a new businessman, you should not let your competitors beat you in terms of SEO as long as you want to compete very competitively.
Although many new business people do not understand SEO, this does not mean you have to follow their ignorance. You have to improve your SEO, so you can compete online better. This is because even if you open a shop in the same city, customers from your city will find your competitor’s online store more easily, while the majority of your customers are just people who know the physical location of your store. Therefore, if you want a higher number of customers, you should hire quality SEO services.
In addition, even if you are able to bring in quite a lot of visitors on your website in your own way, this does not mean that every or the majority of visitors will buy something online from your website. Of course, you should be able to lure potential customers who want to buy goods or rent services on your website. Therefore, you need online advertising that is provided with quality SEO services. Why? Because online advertisements they make for their customers have a high degree of accuracy. So, with the online advertising methods they use, they can display your site on websites visited by people who are most likely to need or want to buy goods or rent services on your website. This is called visitor to buyer conversion. When some website visitors decide to buy your product at an online store that you own, that’s when you make a profit.
Conversion rate is a term in digital marketing which means achieving an objective of a marketing campaign. If it’s on a website, then the conversion is meant when the website visitor not only visits but also takes action that becomes your business goal, which is purchasing. The form of action of each visitor is very different and varies on each website.
Starting from making transactions or buying a product, registering membership, subscribing to newsletters, downloading software and so on. Then the question is, how to increase sales conversions using SEO marketing strategies and seo marketing campaigns?
There are many types of keywords that can be used to increase sales conversions, including:
– Branded Terms is a keyword in which there are certain brands. Users usually search the internet using specific brand names in keywords.
– Product Terms is a keyword in which to mention the name of the product. Usually, the use of these keywords is accompanied by a specific brand name.
– Competitor Terms is a keyword that aims to compare one brand with another brand. In general, this type of keyword is used by internet users who want to buy certain products but want to compare the advantages and disadvantages of these products with other brands.
– Substitute Product Terms is one of the keywords that is often used to find other product information as a substitute. The use of these keywords is usually to find alternative other products whose quality is not much different.
– Complementary Product Terms are keywords that mention products but are not directly related to the product you are selling. For instance, you sell a sofa. When an internet user searches for information about home furniture, then it is most likely that your sofa sales conversion is pretty good.
– Audience Terms is a keyword that includes a lot of terms that people might search for on the internet. That is why these types of keywords are quite difficult and need more effort to make a profit. But this can be anticipated by developing lots of keywords that match the products being sold. That way, visitors from these types of keyword categories can be converted into buyers.