The competition in the online market is getting even fiercer today. There are many new businesses that pop up recently, while some of the old ones can no longer compete in the same level of the market. This makes most business owners step up their game significantly in order to stay, survive, and develop in the digital era like today. That’s why so many of them take advantage of SEO services in order to boost the efficiency of their digital marketing effort. However, if you are not sure why you have to do the same, we will share with you some tips that we hope they can convince you to get started with seo soon.
Here are some solid reasons to start your SEO campaign:
Customers and competitors don’t wait
No one will wait for you until you realize that SEO is important. Customers just want to buy products and services online as quickly as possible, so that’s why they will likely choose only online stores that can be found on the first page of Google. On the competitor’s side, they will take the advantage of your absence in the SEO competition, so their keywords, articles, websites, ads, and all contents that they can use to attract web traffic to their online store will not have any opposition from your non-existent contents and efforts.
Your competitor becomes invincible while you become invisible
SEO makes your competitor’s website becomes more attractive, so it receives more traffic compared to yours. Additionally, a good SEO campaign will attract visitors who will likely purchase something on your competitor’s website. On the other hand, your website can’t even be found on the first page of Google search results. This makes your website’s traffic low.
Attractive contents to support your business
Contents that you can make with the help of an SEO company will attract more traffic to your website. This will be very helpful to improve the ROI of your online business, especially if the SEO campaign increases the visitor to the buyer conversion rate on your online store.
Online businesses cannot run well without SEO these days. Aside from acquiring the high rank on Google’s first result and its first page, it’s also necessary for accurate and efficient online ads. That’s why so many business owners hire trustworthy SEO companies to help their business’s digital marketing campaign.
However, aside from standard SEO services, there are also more specialized packages for entrepreneurs with certain needs. It’s called the custom seo service. There are some benefits that can be acquired by online store owners that hire such a service.
Here are some benefits of a customized SEO service:
It’s adjusted for your business specifically
Each business owner has his own plan and strategies. So you can expect that even if there are 20 online clothing stores in your city, they have their own ways in promoting their businesses, even if they hire the same SEO company.
It’s because, with a customized SEO service, the service package that you order from the SEO provider matches your business’s needs perfectly. If your online store needs more accurate ads, the company will provide it for you. If you don’t need more assistance in advertising but you need better content, then a customized SEO package that is specifically made for content making can be perfect for you.
It increases your website’s traffic with a nice plot twist
It’s true that all website owners want to get a high level of traffic. You can do that as long as you know how to bait people to visit your website.
However, the same cannot be said for SEO, because of customized SEO service does an even better job for your website. It attracts people to your website, but those people actually have a high chance to buy your products or services on your online store.
Specialized optimization for location-based businesses
Some business owners only want to absorb local markets for an easier level of competition. A customized SEO service is more suitable for such a business’s target, due to it can help local businesses to target local customers easily and effectively.
SEO is one of the most crucial elements in digital marketing. Thanks to this optimization method, people can find your business easily and quickly. There are so many elements in SEO that can help your business to dominate the online market. This what makes business owners from all around the world hire the most trusted search engine optimization company in their countries. However, if you think of yourself as an old-school entrepreneur and you really don’t want to optimize your digital marketing with SEO, there are some risks that you may face if you abandon the SEO campaign in your business.
Here are some risks in abandoning SEO campaign that you must know:
Your rival might absorb potential customers easily
This happens if your business abandons its SEO while your rival’s business doesn’t. Their company’s existence on the internet can be found easier compared to yours. This happens simply due to the Google search result. As an example, if you run a bakery store in city A, and your rival does the same, then you can expect people to type “delicious bakery in city A” on Google. When your rival optimizes its SEO, you can be certain that their websites appear on the first page of Google, while yours might appear on the 10th or even the 20th page of google search results. This makes people prefer to buy bread from your rival’s store instead of yours, due to they can find your rival’s bakery store easily and quickly.
People will see ads of your competitors easily
SEO isn’t just about google’s first rank, but it’s also about advertising. When you abandon your SEO, your online ads will become ineffective and also inaccurate. On the other hand, while your competitors optimize their online ads with SEO, their ads can be displayed on popular websites, and not only that, their ads will also be displayed where people who have a high chance to buy products or services from your competitor’s businesses.
Your website will have a low traffic level
A website traffics affects the ROI of your online business, especially if you run an online store. If you abandon your SEO campaign, you can expect there will be fewer people who visit your website, and when they do, they might don’t buy anything on it.
Search Engine Optimization (seo) is the process of improving or optimizing a website, or on a website page in order to obtain a good position on the search engine results page. A good SEO implementation will improve the ranking of the website in search engines in various search terms (topics) that are chosen. SEO advantages include:
The Number of Visitors Increases Significantly
Even though your website has a lot of quality content, if it’s never been visited by anyone then it will be in vain. By implementing SEO, you can overcome this. Because those who come through search engines are visitors who are looking for the most relevant information to your business website. This visitor has an 80 percent chance of making a profit for you.
Wider Market Share and Not Targeted
With a well-known website, products can be promoted online, based on targeted and untouched markets. Both in terms of area, interests, customer needs, the national language, and others.
Raise Business Brands
SEO helps lift the image of your business brand in the eyes of consumers. Even though the business is only an SME class, its presence on the first page of search results will add to your credibility. Your product is considered more competent to use.
The way SEO works are as follows:
Crawling is a process of retrieving all pages of a website that are linked to that website.
Indexing is the process of making an index for all pages of a website that has been retrieved and stored in a search engine database. Basically, the indexing process is the collection of words and writings or descriptions that make this page entered in the search engine database with certain keywords.
The search engine performs the process by comparing the keyword into a search query with other pages from various websites that have indexed in the machine database.
The search engine performs the process by calculating the relevance of each page that has been provided for each keyword received.
The final step in the search engine system is, take very relevant results from keywords that have been received previously, then display in the list of search engine results that are in the browser.
These days, people will search for products or services on the internet and they use a search engine such as Google. Therefore, you should not be surprised if all online businesses are competing to display their website on the first page of Google search results. However, if you are correct, you really want to display your website on that page, you must really understand SEO, and execute your SEO campaign with effective methods. Unfortunately, not all business people have the time to take care of SEO, and this makes them have to hire the services of search engine optimization (seo) specialist to appear on page 1 of Google.
Why is this page really important? People nowadays want all the instant processes. Therefore, they are more likely to choose online stores that appear on the first page of Google search results, rather than online stores that appear on the second, third, and so on pages. Just try to remember the last time you used Google to search for information. You prefer to click on the search results from the first page, right? Most people want everything to be a fast process, especially for busy people. That is why online business people are trying desperately so that their websites or online stores can appear on the first page of Google.
In addition, ranking is also very important. Even though your online store can be displayed on the first page of Google, you also still have to compete with those who rank higher than you. This is what makes the best SEO company really needed by many online businesses. If you really want to dominate popular keywords related to your business, you should hire a high-level SEO service provider. In addition, you must also consider the company’s ability to maintain a high ranking for your website on Google. Surely it will be very annoying if your website’s high ranking lasts only briefly, especially after you pay dearly for hiring your SEO services. Therefore, choose competent SEO services that can maintain high rankings for your website for a long time.