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SEO Case Study – Ranking Micro Niche Site

SEO Case Study – Ranking Micro Niche Site

Hi, as promised. Today I will reveal to you a full SEO case study for our brand new niche site, the site is this one: http://www.bowfrontaquarium.net

I want to keep this case study simple and easy to understand. Currently, this site rank in the top 3 for it’s main keyword: Bow Front Aquarium. Let’s take a look at the ranking history for this site:

rank history

You will notice that, after we start building the PBN backlinks to this site, the ranking is almost immediately increased and it only took us around 1 month for this site to get into the top 3 for it’s main keyword after we have built these PBN backlinks.

1. Website Creation and On-Page SEO

We use a similar niche site creation method like the one that we use in our Site BOLT service. We also try to follow the On-Page SEO factors that we have shared in this guide: http://www.impowerhouse.com/blog/100/page-seo-2015/

This site have 30+ indexed pages, have long articles in the homepage, no duplicate contents and also good keyword density. We haven’t put any affiliate links yet in this site since our focus is to rank this site first before doing any kind of monetization. We will put affiliate links in the near future and will update this case study again with the site’s monthly earnings.

2. Link Building Part 1 – Anchor Text Diversification

The first step of the link building would be building a few hundreds links using a very diverse anchor text variation. This is very important for new site like this so it can survive the Google Penguin update. We follow the method that is shared in this post to do anchor text diversification: http://www.impowerhouse.com/blog/87/perfect-anchor-text-optimization/

We use SEO Maximus service to do this since this service make this job much more easier and automated. I set up two campaign for this site, one Thunder A and one Volcano B and alternate these daily like the screenshot below (this will cost $60/mo in SEO Maximus credits):

seo maximus campaign

We also use a very diverse anchor text in both of these campaigns and set the main keyword anchor text ratio to 5% or lower. After a few hundreds links is detected in backlinks checker like ahrefs.com or Majestic SEO (this usually take one month by using SEO Maximus), we then move to the next step of the link building.

Note: by using SEO Maximus alone we rank in the page 3 of google for it’s main keyword.

3. Link Building Part 2 – PBN Backlinks

This is the kind of backlinks that will give you a huge ranking boost. After we make sure that we have around 300 backlinks detected in ahrefs.com and have a good anchor text ratio, we then build the PBN backlinks using our Link Azure and Rank Evolve service and focus solely to rank the main keyword. We use around 40 to 50 backlinks from these network, dripped in over 2 weeks and the ranking just keep increasing every single week. Right now this site is in the top 3 of google for it’s main keyword.

All of these PBN backlinks is built using one anchor text, which is the main keyword: Bow Front Aquarium.

4. Conclusion

SEO is still pretty much alive and kicking in 2015. You don’t need to know a lot of tricks to rank in the first page of google, all you need to do is build good anchor text ratio and boost the main keywords using quality high PR backlinks and you will rank. The method that I’ve shared above can be used in any niches, even for highly competitive keywords, you will just need to build more backlinks and add more contents to your sites.

That’s it, I hope you enjoy this case study. We will share with you more SEO strategies and methods that works in 2015, so stay tuned!

To your success,
Maulana T

On Page SEO In 2015

On Page SEO In 2015

Hi, this time I want to share with you some of the most important On-Page SEO Factors in 2015. If your sites have any of the problems mentioned below, then I’m pretty sure that your sites will not rank in google. These factors are very important and need to be fixed asap if you have problems like these.

Here are the list of most important On-Page SEO Factors in 2015:

1. Duplicate Content Monitoring

You will need to always check the most important pages in your site for duplicate contents. I would recommend to use CopyScape to do this checking. Check your most important pages like homepage or any other pages that you want to rank. I would recommend to do this weekly. If you found that your site have duplicate contents, please act immediately and rewrite these contents to be more unique.

2. CTR and Bounce Rate

Google can track your CTR (in google SERP) and your site’s Bounce Rate. If your site have a really low CTR in the SERP, google will lower your rankings. The same can be said with Bounce Rate, if your site have a high Bounce Rate in google SERP, your rankings will get lowered too.

The solution will be to use a more appealing site’s title to increase your SERP CTR and have a great and compelling contents in your site to help lower the Bounce Rate.

3. Keyword Stuffing

This is an outdated on page SEO method and will not work in 2015. Try to get your main keywords density below 4% in any of your most important pages. There are a lot of free keyword density checker that you can use for free, try searching this on google.

4. Minimum of 30+ Indexed Unique Pages

I would recommend 100+ indexed unique pages if you are targeting competitive keywords or making an authority type sites. If you are making a micro niche sites that target easy to rank keywords then 30+ indexed unique pages will be enough to survive future Panda penalties.

5. Long Article in Your Main Pages

In all of your main pages that you want to rank in google, I would recommend a minimum of 500+ words unique article to be put in there. The longer the article (and with more addition like relevant images and compelling videos) will help to reduce your bounce rate a lot and google algorithm will rate your site as high quality.

This post will be updated again later once I found more on-page SEO factor that will be important in ranking sites in 2015. Please post your questions using the comment form below, I’ll try my best to answer these.

To your success,
Maulana T

How To Do Perfect Anchor Text Optimization

How To Do Perfect Anchor Text Optimization

Hi, as promised, we are going to launch another SEO case study very soon, however I have decided to write this guide first so you can get a much better understanding at anchor text optimization and how to avoid Google Penguin updates.

Google have launched Penguin 3.0 algorithm update a few months ago and they have released many Penguin refresh after that, almost every week. This means that you can get penalized faster and also you can recover from Penguin much more faster right now. No need to wait 3 to 6 months like the previous Penguin update.

1. Anchor Text Over Optimization

If you get a ranking drop on specific keywords in specific pages. Penguin algorithm will only hit pages on your sites which were affected by anchor text over optimization. So this update will not hit your entire site (we have confirmed this based on our experiences).

First, you will need to check your anchor text distribution rate using tools like Ahrefs or Majestic SEO. Here’s how to check this using Ahrefs.

Open Ahrefs and input the URL of your site that you want to check (this can be your homepage or any inner pages) then click on the Inbound Links (menu) -> Anchors. Don’t forget to do Exact Match URL checking, please see this screenshot for the instruction on how to do this.

You should get this kind of result after doing this:

Now you will see 2 different stats, the first is for anchor text distribution based on referring domains and the second is based on referring pages. Both are important and I would recommend to always monitor your anchor text distribution weekly and make sure that no keywords except your brands and URLs that go above 10%. We would recommend your main keywords have 5% to 8% anchor text distribution rate.

In this example, the keyword “aquarium mini bow”, “all glass aquarium” and “bow front aquarium” is currently over optimized based on the data from the referring domains stats. However, in this sample site, I have not noticed any Penguin penalty yet, so I think the referring pages stats is what google use to determine anchor text distribution and not the referring domains stats. However, this may change in the future and we would always recommend to go below 10% on both stats.

2. Keywords with High Commercial Intent

If the large majority of your anchor text consist of keywords with high commercial intent, then there is a high chance that you will get penalized by Penguin too. We call these keywords as buyer keywords, usually these keywords have high CPC in Adwords.

You will need to lower the ratio of these keywords by building more backlinks using generic anchor text, brands, naked URLs and any other keywords which do not have high commercial intent.

3. The Number of Anchor Text Variations

You will get this number in the Ahrefs anchor text page, in this sample site we got 103 anchor text variations as you can see in the screenshot below:

If you target easy to medium competitive keywords, I would recommend to go with 100+ to 200+ anchor text variations. If you target harder keywords, then you must go with 300+ anchor text variations. The larger the variation that you have the better it will be for your site, since Penguin rarely target sites with huge number of anchors variations.

Now here’s the solution on how to fix your anchor text ratio.

If your anchor text is over optimized, we would recommend to build more backlinks with diverse anchor text profiles and do not use your main keywords at all when building these backlinks. We would recommend to do this by building links from free sources such as web 2.0, article sites, high pr profiles, social bookmarks and press releases.

If you want a more automated solution, you can use our SEO Maximus or Link FOX service which will be perfect for this. You can setup a SEO Maximus campaign with diverse anchor text ratios and let it run constantly. We have a good tutorial inside the member area to do this.

If you want to use SEO Maximus, we would recommend to go with the Ultimate A or B packages and do not use your main keywords at all when doing the submission. You can use the anchor text tool from inside the SEO Maximus member area to create a perfectly optimized anchor text distribution easily.

If you want to use Link FOX, we would recommend to order any packages with diversity option turned on. Make sure to not use your main keywords at all if you want to lower your main keywords anchor text ratio in this order.

To your success,
Maulana T

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