Hi, this time I want to share with you some of the most important On-Page SEO Factors in 2015. If your sites have any of the problems mentioned below, then I’m pretty sure that your sites will not rank in google. These factors are very important and need to be fixed asap if you have problems like these.
Here are the list of most important On-Page SEO Factors in 2015:
1. Duplicate Content Monitoring
You will need to always check the most important pages in your site for duplicate contents. I would recommend to use CopyScape to do this checking. Check your most important pages like homepage or any other pages that you want to rank. I would recommend to do this weekly. If you found that your site have duplicate contents, please act immediately and rewrite these contents to be more unique.
2. CTR and Bounce Rate
Google can track your CTR (in google SERP) and your site’s Bounce Rate. If your site have a really low CTR in the SERP, google will lower your rankings. The same can be said with Bounce Rate, if your site have a high Bounce Rate in google SERP, your rankings will get lowered too.
The solution will be to use a more appealing site’s title to increase your SERP CTR and have a great and compelling contents in your site to help lower the Bounce Rate.
3. Keyword Stuffing
This is an outdated on page SEO method and will not work in 2015. Try to get your main keywords density below 4% in any of your most important pages. There are a lot of free keyword density checker that you can use for free, try searching this on google.
4. Minimum of 30+ Indexed Unique Pages
I would recommend 100+ indexed unique pages if you are targeting competitive keywords or making an authority type sites. If you are making a micro niche sites that target easy to rank keywords then 30+ indexed unique pages will be enough to survive future Panda penalties.
5. Long Article in Your Main Pages
In all of your main pages that you want to rank in google, I would recommend a minimum of 500+ words unique article to be put in there. The longer the article (and with more addition like relevant images and compelling videos) will help to reduce your bounce rate a lot and google algorithm will rate your site as high quality.
This post will be updated again later once I found more on-page SEO factor that will be important in ranking sites in 2015. Please post your questions using the comment form below, I’ll try my best to answer these.
To your success,
Hi, as promised, we are going to launch another SEO case study very soon, however I have decided to write this guide first so you can get a much better understanding at anchor text optimization and how to avoid Google Penguin updates.
Google have launched Penguin 3.0 algorithm update a few months ago and they have released many Penguin refresh after that, almost every week. This means that you can get penalized faster and also you can recover from Penguin much more faster right now. No need to wait 3 to 6 months like the previous Penguin update.
1. Anchor Text Over Optimization
If you get a ranking drop on specific keywords in specific pages. Penguin algorithm will only hit pages on your sites which were affected by anchor text over optimization. So this update will not hit your entire site (we have confirmed this based on our experiences).
First, you will need to check your anchor text distribution rate using tools like Ahrefs or Majestic SEO. Here’s how to check this using Ahrefs.
Open Ahrefs and input the URL of your site that you want to check (this can be your homepage or any inner pages) then click on the Inbound Links (menu) -> Anchors. Don’t forget to do Exact Match URL checking, please see this screenshot for the instruction on how to do this.
You should get this kind of result after doing this:
Now you will see 2 different stats, the first is for anchor text distribution based on referring domains and the second is based on referring pages. Both are important and I would recommend to always monitor your anchor text distribution weekly and make sure that no keywords except your brands and URLs that go above 10%. We would recommend your main keywords have 5% to 8% anchor text distribution rate.
In this example, the keyword “aquarium mini bow”, “all glass aquarium” and “bow front aquarium” is currently over optimized based on the data from the referring domains stats. However, in this sample site, I have not noticed any Penguin penalty yet, so I think the referring pages stats is what google use to determine anchor text distribution and not the referring domains stats. However, this may change in the future and we would always recommend to go below 10% on both stats.
2. Keywords with High Commercial Intent
If the large majority of your anchor text consist of keywords with high commercial intent, then there is a high chance that you will get penalized by Penguin too. We call these keywords as buyer keywords, usually these keywords have high CPC in Adwords.
You will need to lower the ratio of these keywords by building more backlinks using generic anchor text, brands, naked URLs and any other keywords which do not have high commercial intent.
3. The Number of Anchor Text Variations
You will get this number in the Ahrefs anchor text page, in this sample site we got 103 anchor text variations as you can see in the screenshot below:
If you target easy to medium competitive keywords, I would recommend to go with 100+ to 200+ anchor text variations. If you target harder keywords, then you must go with 300+ anchor text variations. The larger the variation that you have the better it will be for your site, since Penguin rarely target sites with huge number of anchors variations.
Now here’s the solution on how to fix your anchor text ratio.
If your anchor text is over optimized, we would recommend to build more backlinks with diverse anchor text profiles and do not use your main keywords at all when building these backlinks. We would recommend to do this by building links from free sources such as web 2.0, article sites, high pr profiles, social bookmarks and press releases.
If you want a more automated solution, you can use our SEO Maximus or Link FOX service which will be perfect for this. You can setup a SEO Maximus campaign with diverse anchor text ratios and let it run constantly. We have a good tutorial inside the member area to do this.
If you want to use SEO Maximus, we would recommend to go with the Ultimate A or B packages and do not use your main keywords at all when doing the submission. You can use the anchor text tool from inside the SEO Maximus member area to create a perfectly optimized anchor text distribution easily.
If you want to use Link FOX, we would recommend to order any packages with diversity option turned on. Make sure to not use your main keywords at all if you want to lower your main keywords anchor text ratio in this order.
To your success,