When online competition continues to increase. Plus so many new websites that have appeared. It is important to rethink your business’s SEO and Content Marketing strategy.
Investing in SEO, it seems, remains an important factor. SEO strategy is very important for the future. Whether you use Professional SEO Services or have your own team of webmasters, create a better seo strategy is worth considering.
A website must meet special requirements. Which of course, is determined by search engines like Google. And, this is where the best SEO strategy you must apply because SEO is very important to compete in search engines.
Over time, the factors that determine a website’s ranking on search pages, are changing. Along with changes in the mechanism or how the search engine algorithms work.
Snippets Dominate Click Search
Google has grown. And it’s very fast. What’s more, in the last few years in providing a better search experience for users. One of them, through the Snippets feature.
To take advantage of this feature and drive more clicks to your website, you need to provide clear answers to frequently asked questions on your website.
These are commonly known for their frequently asked questions (FAQs). Featured Snippets are evaluated and upgraded to the top depending on their quality. In this case, absolutely based on Google’s algorithm.
Influencers Should Take Advantage of SEO
People often feel inundated by annoying advertisements and are looking for information they can trust and authentic reviews. This has led to an increase in influencer marketing.
People are much more likely to engage with people they are respected and famous than with advertising. Influencer marketing can be referred to as a promotional strategy, or marketing through influencers on social media.
Like YouTube, Instagram, Twitter, Blog, and others. This kind of marketing system is quite effective when people are tired of various offers through conventional types of advertising. Hiring or partnering with influencers can help you increase the reach of your content.
Digital marketers should always pay attention to the Google algorithm when implementing an seo strategy so that the site he owns can still be at the top of search engines.
Especially in 2020, it is not only written content that needs to use an SEO strategy, but also images, videos, and even audio files.
High-quality content will be optimized
The most important thing from an SEO strategy in the form of content with relevant and quality topics and content.
Although according to him, Google’s editorial policy is not completely perfect because there is still some poor quality content at the top rankings, we believe that good quality and optimal content will eventually be at the top of Google.
UX and Technical SEO
The next SEO 2020 trend to watch out for is related to user experience while visiting the site. SEO observers say that the experience is shaped from the time the user searches through a search engine, visits the site until the user ends the site visit.
Therefore, it is important for SEO and UX practitioners to pay attention to the appearance of the website, as well as page and site speed because this will have an impact on the satisfaction of the user experience, whether they will come back or not.
Many visitors visit the website via cell phone. This trend is what makes SEO Specialists think about how to make their website mobile-friendly and can keep their site ranking superior in search results.
One way is to think about how the appearance of the site can match the display on the cell phone.
Not only mobile SEO must be studied, but SEO Specialists must also learn SERP (Search Engine Result Page) on mobile. SEO Specialists have to look at what search results look like on mobile to find out what they are getting into.
What kind of traffic they expect, and what kind of optimizations can affect the results.
Producing articles that are SEO Friendly is not an easy thing to do. There are often some mistakes made by the author. Mistakes when writing articles will have a negative impact on the website and the article itself.
One of them is not getting a good position on Google, it can even be lost. Of course, this will harm your website. You need to know the search engine optimization strategy. Here are some mistakes you need to avoid when writing articles:
Less Attractive Article Title
An article title that is less attractive will have a negative impact on the content of your article. The reason is if your article title is less attractive, it will make readers lazy to continue reading the article. Apart from being interesting, the title should also contain keywords from the articles that you make. So that it is easy for Google to index your articles.
Keyword stuffing is the excessive use of keywords in the content of the article. For example, the text contained in the article content consists of 300 words and contains 70 keywords in it. Many think that using a lot of keywords in the article content will make it easier for Google to index your article.
Even though that is not true at all, using keywords excessively will make the writing difficult to understand. So pay attention to the use of keywords in the articles that you make. No need to use excessive keywords, just use keywords in the title, URL structure, and some in the content of the article.
Related Link Not Found
When using internal links or external links in articles. There are some links that cannot be found. This usually occurs because you entered the wrong link, the link URL has been changed or the link has been removed. Incidents like this will have a bad impact on SEO. It is important to make sure the link is included in your article. Make sure the link is executable and discoverable.
Search Engine Optimization or SEO plays a big role in boosting site traffic. Google’s top three sites, almost 58.4 percent even come from user organic searches.
This shows that the role of SEO is big enough in helping increase the ranking of the site in search engines. Unfortunately, this effort is not easy. Good content is needed and avoids various common custom seo services mistakes.
What types of SEO mistakes should be avoided?
Avoid using keyword stuffing
Keyword stuffing according to Google is the act of manipulating a site’s ranking in search results by using excessive keywords on the site’s pages. Google doesn’t like this practice, also known as blackhat SEO. Examples of keyword stuffing are:
- Load keywords on each page and try to trick the bots into ranking the site up.
- Search for keywords in search engines, but when clicking on the site the keywords in question do not exist and are not relevant to what the user wants.
- Entering the same keywords repeatedly.
If you continue to do this practice, Google will detect your site and make the site rank even lower.
Not paying attention to On-site SEO
On-site SEO is often referred to as on-page SEO. This practice refers to activities to optimize web pages in order to increase rankings in search engines and get organic traffic. There are various components in on-site SEO that must be optimized such as optimizing headlines, HTML tags (title, meta, and header), and images.
This optimization is done so that search engines can easily crawl the site to understand the content and structure in question. Also, note that the title tag should be no more than 60 characters and the meta description should not be more than 156 characters.
Pay no attention to technical SEO
Technical SEO has work-related intentions related to the website itself, except for content. Therefore, it is important for you to be able to provide the best experience for users when opening the site. Some of the technical SEO parts to pay attention to include:
- Site speed
- Crawlability and index.
If you have a website, you definitely want the website to be in the first order of the Google search page? If your website is at the top, you can be sure that it will be easier for visitors to find your website without having to scroll further. Especially if you have a business by making a website as a promotional or marketing medium, surely your business will indirectly slowly increase. As a website owner, you can try to apply search engine strategy such as SEO and SEM. But before starting that, you need to know about SEO and SEM and the difference between these two strategies in the world of digital marketing.
Before choosing between SEO and SEM, you should first think about who your competitors are. Find out how they are doing in their search marketing before you decide to compete. Find out in advance what keywords they are doing, using SEO and SEM or even using both, and how the payments they use to drive traffic to their website. When you do this, you can look to the flaws to find ways and strategies to compete in paid and organic search.
If you’ve been in the industry for a long time and know what consumers want and need, you’re better off building a long-term SEO strategy than SEM. But if you are still unsure or don’t know much about your customers and competitors, you might consider using SEM. By testing using SEM, you can test the ideas, products, and services that you offer to consumers.
If the product or service you offer has a short buying cycle, you can use SEM. Ads from SEM can put your product or service in the top spot so that customers can see and be interested in buying it immediately. If your buying cycle is long or your website is being used as a reference for doing research and comparing prices with other places for several weeks, you shouldn’t need to use SEM because there were no purchases after seeing the ad.