Search Engine Optimization or SEO plays a big role in boosting site traffic. Google’s top three sites, almost 58.4 percent even come from user organic searches.
This shows that the role of SEO is big enough in helping increase the ranking of the site in search engines. Unfortunately, this effort is not easy. Good content is needed and avoids various common custom seo services mistakes.
What types of SEO mistakes should be avoided?
Avoid using keyword stuffing
Keyword stuffing according to Google is the act of manipulating a site’s ranking in search results by using excessive keywords on the site’s pages. Google doesn’t like this practice, also known as blackhat SEO. Examples of keyword stuffing are:
- Load keywords on each page and try to trick the bots into ranking the site up.
- Search for keywords in search engines, but when clicking on the site the keywords in question do not exist and are not relevant to what the user wants.
- Entering the same keywords repeatedly.
If you continue to do this practice, Google will detect your site and make the site rank even lower.
Not paying attention to On-site SEO
On-site SEO is often referred to as on-page SEO. This practice refers to activities to optimize web pages in order to increase rankings in search engines and get organic traffic. There are various components in on-site SEO that must be optimized such as optimizing headlines, HTML tags (title, meta, and header), and images.
This optimization is done so that search engines can easily crawl the site to understand the content and structure in question. Also, note that the title tag should be no more than 60 characters and the meta description should not be more than 156 characters.
Pay no attention to technical SEO
Technical SEO has work-related intentions related to the website itself, except for content. Therefore, it is important for you to be able to provide the best experience for users when opening the site. Some of the technical SEO parts to pay attention to include:
- Site speed
- Crawlability and index.
If you have a website, you definitely want the website to be in the first order of the Google search page? If your website is at the top, you can be sure that it will be easier for visitors to find your website without having to scroll further. Especially if you have a business by making a website as a promotional or marketing medium, surely your business will indirectly slowly increase. As a website owner, you can try to apply search engine strategy such as SEO and SEM. But before starting that, you need to know about SEO and SEM and the difference between these two strategies in the world of digital marketing.
Before choosing between SEO and SEM, you should first think about who your competitors are. Find out how they are doing in their search marketing before you decide to compete. Find out in advance what keywords they are doing, using SEO and SEM or even using both, and how the payments they use to drive traffic to their website. When you do this, you can look to the flaws to find ways and strategies to compete in paid and organic search.
If you’ve been in the industry for a long time and know what consumers want and need, you’re better off building a long-term SEO strategy than SEM. But if you are still unsure or don’t know much about your customers and competitors, you might consider using SEM. By testing using SEM, you can test the ideas, products, and services that you offer to consumers.
If the product or service you offer has a short buying cycle, you can use SEM. Ads from SEM can put your product or service in the top spot so that customers can see and be interested in buying it immediately. If your buying cycle is long or your website is being used as a reference for doing research and comparing prices with other places for several weeks, you shouldn’t need to use SEM because there were no purchases after seeing the ad.
Types of SEO can be grouped into 3 categories, based on their optimization techniques. And this consists of various work items and their respective strategies. Simple in theory, but requires hard work, friendship, consistency, and a long process. Nothing in the dictionary seo website optimization can work overnight.
It’s a framework with rules and processes. It can only be done gradually. If then you are the one who is able to promise SEO lightning fast, it will definitely fall into the black hat SEO group (black hat SEO). It violates webmaster guidelines set by search engines. There could be results, but, just wait for the time, the search engine’s algorithmic intelligence will surely know. And ‘boom’, your website is subject to penalties. Deindex. Or at the very least, the amount of organic traffic will decrease drastically.
The following 3 types of SEO are:
Technical SEO: Technical SEO is a technique that ensures that search engines can crawl and index your website without any problems. Tends to be closer to SEO On Page.
SEO On Page: A series of strategies and techniques for optimizing a website from within the site. Or so-called, SEO On-Site, funds, or on-site SEO. Here, technical categories are applied to the site and content, to make it search engine friendly (SEO Friendly)
Off-Page SEO: This is technically a website optimization strategy outside of your website. This is a signal in promoting your website or blog. As a result, it can rank higher in search results.
Apart from learning various concepts and theories, the only way to know if what you have learned is working is to apply various SEO techniques on the website. And, monitor your rankings. If your ranking and organic traffic are increasing, then that means, you are in the right direction. If not, you will have to revise your next SEO strategy and plan.
SEO and SEM will often be found if you are just starting out in the world of digital marketing. SEO and SEM aim to increase traffic in terms of promotion and marketing of product sales, both goods, and services. To understand it, let’s discuss them one by one. If you need to know about seo strategies, you can visit our website.
SEO which stands for Search Engine Optimization
It is a strategy or series of systematic techniques to place a website or blog on the main SERP page (Search Engine Result Page) and potentially according to the specified keywords. Doing SEO requires skill and persistence.
Apart from that, doing SEO also requires analytical, competitive, and strategic skills. This is because the analysis is needed to research what keywords or keywords to target. Technically, SEO takes a minimum of three months to get optimal results.
One of the main indicators of SEO success is the higher position of a website or blog with certain keywords on search engines. The higher the position of a website or blog with certain keywords on search engines, the higher the visitors or visitors to the website or blog.
Search Engine Marketing or SEM
Just like SEO, SEM also has the aim of getting a website or blog appearance on the main Search Engine Result Page. SEM users are generally synonymous with product offerings.
Typically, SEM users who advertise on search engines are online shops that have products or services to sell. Although there are, it is generally very rare to find SEM users promoting written content only. What distinguishes SEO and SEM is in terms of cost.
SEM is an internet marketing trick that costs money, while SEO is free. Technically, Search Engine Marketing payments are generally made by pay per click or with the terms of how long it takes. SEM results will quickly be seen from how much funds have been allocated. SEM serves to increase visitors and popularity, as well as keywords to target.
In the midst of intense business competition in today’s online world, how do you maximize your voice so that internet users can hear and pay attention to it?
Start with on-page SEO optimization to increase the level of visibility of your website or blog on the internet.
You may have heard this term often, but what exactly is meant by on-page SEO on affordable search engine optimization?
On-page SEO is any effort made to get a higher rating in search engines and increase the number of relevant visitors. The word On-Page here refers to your work area, which is all aspects related to the website such as content and HTML.
Your focus here is to create a website where visitors will feel at home and feel happy so that they will interact more often and longer with your creative business idea.
The more often they interact, the higher their level of satisfaction, and this is what Google is looking for.
Talking about this strategy, then you may be familiar with terms such as keyword density, meta tags, and so on. However, did you know that there are so many other techniques that you can take advantage of?
No need to bother, just take advantage of existing tools such as Google AdWords Keyword Planner to help with proper keyword planning, SEMRush to see which keywords your competitors are targeting, and many other tools.
LSI keywords. At the bottom of the Google search engine results, you will see a selection of words that are similar to the word you are looking for. They are called synonyms or LSI (Latent Semantic Indexing) keywords.
The principle here is that you create a website for people and not for search engines. So, make a website that contains things that can satisfy readers.
Create quality content. Create quality content and be able to bring in lots of visitors.
Content like this has the characteristics of being useful, interesting to read, easy to share, written in-depth but still easy to understand, able to solve problems, and is written with the reader in mind.