SEO is one of the most crucial elements in digital marketing. Thanks to this optimization method, people can find your business easily and quickly. There are so many elements in SEO that can help your business to dominate the online market. This what makes business owners from all around the world hire the most trusted search engine optimization company in their countries. However, if you think of yourself as an old-school entrepreneur and you really don’t want to optimize your digital marketing with SEO, there are some risks that you may face if you abandon the SEO campaign in your business.
Here are some risks in abandoning SEO campaign that you must know:
This happens if your business abandons its SEO while your rival’s business doesn’t. Their company’s existence on the internet can be found easier compared to yours. This happens simply due to the Google search result. As an example, if you run a bakery store in city A, and your rival does the same, then you can expect people to type “delicious bakery in city A” on Google. When your rival optimizes its SEO, you can be certain that their websites appear on the first page of Google, while yours might appear on the 10th or even the 20th page of google search results. This makes people prefer to buy bread from your rival’s store instead of yours, due to they can find your rival’s bakery store easily and quickly.
People will see ads of your competitors easily
SEO isn’t just about google’s first rank, but it’s also about advertising. When you abandon your SEO, your online ads will become ineffective and also inaccurate. On the other hand, while your competitors optimize their online ads with SEO, their ads can be displayed on popular websites, and not only that, their ads will also be displayed where people who have a high chance to buy products or services from your competitor’s businesses.
Your website will have a low traffic level
A website traffics affects the ROI of your online business, especially if you run an online store. If you abandon your SEO campaign, you can expect there will be fewer people who visit your website, and when they do, they might don’t buy anything on it.