For those of you who are just starting an online business, getting high rankings on search engines is definitely a goal. You certainly want your website to appear on the first page when someone enters and searches for keywords related to your business on search engines.
Maybe by this time, you are familiar with the term SEO or search engine optimisation. SEO is an effort to increase visibility on search engines. The various SEO techniques that you apply on your website have one goal, namely for your website to appear on search results pages.
So far, you may have read various articles about ways to optimize your site so that your site gets high rankings on search engine results pages such as Google or Bing. In this article, we will discuss what SEO factors need to be considered in creating a website for a startup business.
1. Time Your Business
The first question you have to ask when you want to start implementing SEO on your website is how long do you plan to do this in business.
This is an important question because keep in mind that SEO efforts take time and you will likely only see results for a long time. For content to gain visibility on search engines, it can take up to one to two years.
2. On-Page SEO for a business website
As previously mentioned, including keywords that you are targeting or related to your business in your URL, title, and meta description is one of the SEO techniques that must be done.
In addition, don’t forget to use LSI keywords or synonyms for keywords and keywords related to your content so that you don’t get penalized by Google for using the same keywords too often. While content like blog posts is important for attracting traffic, your product page is no less important.
Producing articles that are SEO Friendly is not an easy thing to do. There are often some mistakes made by the author. Mistakes when writing articles will have a negative impact on the website and the article itself.
One of them is not getting a good position on Google, it can even be lost. Of course, this will harm your website. You need to know the search engine optimization strategy. Here are some mistakes you need to avoid when writing articles:
Less Attractive Article Title
An article title that is less attractive will have a negative impact on the content of your article. The reason is if your article title is less attractive, it will make readers lazy to continue reading the article. Apart from being interesting, the title should also contain keywords from the articles that you make. So that it is easy for Google to index your articles.
Keyword stuffing is the excessive use of keywords in the content of the article. For example, the text contained in the article content consists of 300 words and contains 70 keywords in it. Many think that using a lot of keywords in the article content will make it easier for Google to index your article.
Even though that is not true at all, using keywords excessively will make the writing difficult to understand. So pay attention to the use of keywords in the articles that you make. No need to use excessive keywords, just use keywords in the title, URL structure, and some in the content of the article.
Related Link Not Found
When using internal links or external links in articles. There are some links that cannot be found. This usually occurs because you entered the wrong link, the link URL has been changed or the link has been removed. Incidents like this will have a bad impact on SEO. It is important to make sure the link is included in your article. Make sure the link is executable and discoverable.
Keyword research is something that must be understood and learned by beginners. Keyword research is your main key to getting traffic on your website. Keyword research is a way to find out whether a keyword has a lot of searches or not and find out how the keyword search competition is. The higher the competition makes the keywords will be difficult to be conquered to be on page one, so you can know which keywords to use when creating an article for your seo strategy.
If you ignore this, then you can just write articles with topics that have no search or low search volume. Surely you are surprised, even though the article you wrote is ranked 1, but from the results do not get traffic. Surely you ask why? That is why Keyword Research is very important.
Aside from keyword research, content marketing is an effort that aims to provide benefits to users who have the goal of increasing brand awareness or making users become more familiar with your business. Content marketing is not much different from SEO, so you can learn the Implementation of SEO and Content Marketing at the same time. If you want to be able to master Content Marketing, you must understand how to create quality content for users, due to this is the core of content marketing.
Here are some parts of content marketing that you must know:
Prioritizing Quality Content
Quality of this content including the relevance of the title and content, Information provided, etc. Now you can create content that is liked by users.
Content quantity is not very important
You definitely feel that the quantity and quality of the content are inversely proportional. However, the truth is quality is more important than quantity in SEO. Unfortunately, some website owners tend to be focused on quantity so the quality of their contents decreased.
Focus on the content that you create
You must focus on the content that you create so you can more easily create quality content. Stay focused on your goal of creating content, and don’t think of the quantity of your content too much.