If you are a blogger or an internet marketer, you certainly know about the benefits of SEO. What is SEO? SEO (Search Engine Optimization) is a series of efforts made by someone on a website so that it can improve the website’s visibility to be better on search engine pages, especially Google. You can get the best seo marketing campaigns on our website.
A good website is a website that has a good ranking on Google search pages and of course, will automatically get more potential visitors continuously for free. So what exactly is the benefit of SEO for a business?
Everyone makes business with the aim to make as much profit as possible in various ways. The way that entrepreneurs do to increase company profits is to do marketing, both offline and through internet marketing activities.
One way is to use SEO techniques to increase your business profits.
Website pages that have done good optimization, will certainly get a good ranking on search engine pages, like Google. So if the better the position of your website pages on Google, then the opportunity to get potential traffic (visitors) will also be even greater. These visitors will become prospective customers of your business.
However, what you have to understand is that not all traffic can benefit your business, especially if your traffic comes from auto surf websites that actually give visitor bots to your website.
Google users in searching for the desired product will usually type a unique keyword into the search engine. This is done to get the right information or recommendations on their problem.
If they have found a website that can help solve their problem, then most likely the website will be their reference and at the same time automatically become your customer, because the keywords contained in your website are appropriate and relevant to your business.
The keyword is the prima donna in implementing your SEO strategy and has always been a topic in SEO discussions along with keyword research. However, the algorithm of search engines that cannot be predicted brings a new way of doing SEO. Give more focus to the topic, said to be able to bring better results as the best way to increase ranking even though keywords are still considered quite important. You need to create a better seo strategy starts from now.
Topics can consist of various terms and queries which can be categorized into various areas in the course of the user.
There are several types of content that you can create from a topic such as, content that covers an early-journey from a learning topic, or content where the product or service offered can solve a problem.
Simply put, a topic is an idea in which you have many keywords that you can use.
You can start by making a strategy about the topic you want to focus on. After getting the topic you want to focus on, then you can proceed to the keyword research process.
You will want to expand this research process to include terms that are more semantically relevant to the topic. Not only the main keywords.
You can ask yourself if there are any questions that might be asked about the topic. And do research on these terms. Asking directly with people in your target demographic can provide different insights.
After understanding what kind of content you need to compete, then pay attention to who is in the “space” around your content. If they have a performance that feels good in the space, it will be a good idea to monitor this.
After identifying competitors, it’s a good idea to do a site audit to see how they can stay relevant. There will be info on how they structure their content.
Additionally, you can see how the content is delivered and you can draw some info from this research that you can apply in your strategy.