As a website owner or manager, of course, you target visitors from search engines, but before that, we must have thought about one thing, namely keywords. Why? Because of course with keywords, people will find it easier to find websites or posts that have been made.
You can imagine if the website does not have keywords, of course, it will be very difficult for the web or word posts to appear on search engines.
In addition, it is also necessary to consider the keywords to choose because there are chances that other websites will target the same keywords. Then how do you do it? Of course, by doing keyword optimization.
Think about the words to use for keywords
Before doing optimization, it is very necessary to prepare one or two words as keywords, Why? Because by preparing for this we can target potential visitors who will see your website or blog.
For example, the word “Shoes” may be widely used by potential visitors but of course, the level of competition will be quite high so make it a habit to use a combination of two words, for example, “Sports Shoes” “Soccer Shoes” or you can do keyword research to get appropriate keywords.
Use Keyword Variations
Not everyone uses the same keywords to find the information they want. So here you need a variety of keywords that you can place on each of your pages or articles. With this, of course, your article or website will be easier to compete.
Being consistent is intended as a website or blog owner, you must always place keywords in every article that is made. So this is to keep the articles consistent and visitor traffic will continue to grow.
Focus on Long-Tail Keywords
Long Tail Keywords are keywords that consist of a few words or in other words. By using long-tail keywords, the level of competition will be lower.
There are many ways you can do to massively increase traffic and sales from search engines to your website, one of which is by using an SEO strategy. Why SEO? From the name alone, you must have understood. Yes, that’s because SEO means Search Engine Optimization. You need to get started with seo right now.
Search Engine Optimization (SEO), to put it simply, is anything that is done to drive traffic from search engines to your digital assets. This could be a digital asset in the form of a website, social media account, a product listing on an eCommerce site, or a mobile application.
Of course, there are lots of people out there trying to convince you that an SEO strategy is tough, it requires an expert with decades of experience, as well as built-in skills that not everyone has.
That is a WRONG thing!
SEO strategy is simple for those who understand how search engines work fundamentally. In fact, the tricky stuff doesn’t apply to 99% of people who do SEO.
If I only had 30 seconds to tell you how SEO works, I would tell you these things:
– Keyword research
Understanding what people are looking for on Google and other search engines
– Document relevance
Make it easier for search engines (robots) to understand what your content is about
– Increase authority
Everything we do outside of our pages to tell search engines that we are trustworthy and useful to users
– Technical optimization
All the behind-the-scenes engineering to make it easier for search engines to find your content
There’s also a lot of hype out there about whether an SEO strategy is dead or not.
No matter how many articles you read online, if there is one important thing to keep from this guide, it is:
SEO (STILL) IS A VERY POWERFUL TOOL FOR IMPROVING WEBSITE TRAFFIC.
Most of the business owners feel they don’t need and understand the benefits of SEO, even a website for their business. They think that most of their customers come from referrals or through word of mouth.
Even though both of these methods have proven effective for them to bring in customers and build their reputation, these methods are no longer valid now considering the development of the era that leads to the digital era. In this article, we will discuss some of the benefits of custom seo for your business.
– SEO Brings Sales Leads
Many small to medium-sized businesses find it difficult to get sales leads. By doing SEO, your business will be easily found on search engines like Google. Your website visitors will increase with a good SEO strategy, and lead to more people who know the business you have and become your new clients.
– SEO Facilitates Word of Mouth & Referral Marketing
SEO is an important component of the Word of Mouth strategy and referral marketing because everyone who hears about your business will find out information about you through search engines (Google) and social media.
Moreover, they may not remember the name of your company, but they usually do remember about the services or products you offer. If you have done SEO well, your business will appear on the first page with these keywords.
In other cases, if they remember your business name, but you don’t have a website or run SEO, then your business won’t appear on Google. This will be very detrimental to you because you could lose potential clients because of not running SEO well.
– SEO Boosts Reputation
When a business is found on the first page of Google, most people trust the credibility of the business and view the business as the thought leader.
Conversely, if a business cannot be found on Google, people will question the credibility of the business. The more keywords that already rank high on Google, the more often and more people see your business, this will lead to increased brand awareness of your business.
This method is now widely used by successful bloggers in targeting certain keywords to appear on the top searches of the Google search engine. By doing the basics of search engine optimization (seo), you can optimize your blog or website for search engines. If you do it in a more advanced way, it is not impossible that the top search engine blogs with the keywords to be targeted can be displaced.
After understanding what SEO is, let’s start discussing the basics. There are 3 basic components in SEO that you should know and apply when optimizing your blog or website for search engines.
Keywords used by people sometimes consist of one syllable, two syllables, three syllables, or even up to a short sentence, depending on the search user. Keyword Research is a way for blog owners to find and determine keywords to be targeted relevant to the niche blog they manage, for the main page, and for articles.
By doing keyword research, blog owners know what keywords Google users are looking for and what the level of competition for these keywords is. If the blog owner knows and chooses the right keywords, the chances of being on the top of Google with certain keywords are very large. This is of course very good in bringing potential visitor traffic.
This basic SEO component requires that your blog is SEO Friendly, aka friendly to search engines. A blog has certain standards so that it is easy for search engines to search and recognize. In addition, blogs must have benefits and easy navigation for visitors so that they don’t have trouble finding what information they are looking for. This is also called User Friendly.
The purpose of backlinks is to increase the popularity of a blog on the internet. So that the recommended blog has a good chance of being able to compete in the Google SERP.
Search Engine Optimization or SEO plays a big role in boosting site traffic. Google’s top three sites, almost 58.4 percent even come from user organic searches.
This shows that the role of SEO is big enough in helping increase the ranking of the site in search engines. Unfortunately, this effort is not easy. Good content is needed and avoids various common custom seo services mistakes.
What types of SEO mistakes should be avoided?
Avoid using keyword stuffing
Keyword stuffing according to Google is the act of manipulating a site’s ranking in search results by using excessive keywords on the site’s pages. Google doesn’t like this practice, also known as blackhat SEO. Examples of keyword stuffing are:
- Load keywords on each page and try to trick the bots into ranking the site up.
- Search for keywords in search engines, but when clicking on the site the keywords in question do not exist and are not relevant to what the user wants.
- Entering the same keywords repeatedly.
If you continue to do this practice, Google will detect your site and make the site rank even lower.
Not paying attention to On-site SEO
On-site SEO is often referred to as on-page SEO. This practice refers to activities to optimize web pages in order to increase rankings in search engines and get organic traffic. There are various components in on-site SEO that must be optimized such as optimizing headlines, HTML tags (title, meta, and header), and images.
This optimization is done so that search engines can easily crawl the site to understand the content and structure in question. Also, note that the title tag should be no more than 60 characters and the meta description should not be more than 156 characters.
Pay no attention to technical SEO
Technical SEO has work-related intentions related to the website itself, except for content. Therefore, it is important for you to be able to provide the best experience for users when opening the site. Some of the technical SEO parts to pay attention to include:
- Site speed
- Crawlability and index.