Most of the business owners feel they don’t need and understand the benefits of SEO, even a website for their business. They think that most of their customers come from referrals or through word of mouth.
Even though both of these methods have proven effective for them to bring in customers and build their reputation, these methods are no longer valid now considering the development of the era that leads to the digital era. In this article, we will discuss some of the benefits of custom seo for your business.
– SEO Brings Sales Leads
Many small to medium-sized businesses find it difficult to get sales leads. By doing SEO, your business will be easily found on search engines like Google. Your website visitors will increase with a good SEO strategy, and lead to more people who know the business you have and become your new clients.
– SEO Facilitates Word of Mouth & Referral Marketing
SEO is an important component of the Word of Mouth strategy and referral marketing because everyone who hears about your business will find out information about you through search engines (Google) and social media.
Moreover, they may not remember the name of your company, but they usually do remember about the services or products you offer. If you have done SEO well, your business will appear on the first page with these keywords.
In other cases, if they remember your business name, but you don’t have a website or run SEO, then your business won’t appear on Google. This will be very detrimental to you because you could lose potential clients because of not running SEO well.
– SEO Boosts Reputation
When a business is found on the first page of Google, most people trust the credibility of the business and view the business as the thought leader.
Conversely, if a business cannot be found on Google, people will question the credibility of the business. The more keywords that already rank high on Google, the more often and more people see your business, this will lead to increased brand awareness of your business.
Search Engine Optimization or SEO plays a big role in boosting site traffic. Google’s top three sites, almost 58.4 percent even come from user organic searches.
This shows that the role of SEO is big enough in helping increase the ranking of the site in search engines. Unfortunately, this effort is not easy. Good content is needed and avoids various common custom seo services mistakes.
What types of SEO mistakes should be avoided?
Avoid using keyword stuffing
Keyword stuffing according to Google is the act of manipulating a site’s ranking in search results by using excessive keywords on the site’s pages. Google doesn’t like this practice, also known as blackhat SEO. Examples of keyword stuffing are:
- Load keywords on each page and try to trick the bots into ranking the site up.
- Search for keywords in search engines, but when clicking on the site the keywords in question do not exist and are not relevant to what the user wants.
- Entering the same keywords repeatedly.
If you continue to do this practice, Google will detect your site and make the site rank even lower.
Not paying attention to On-site SEO
On-site SEO is often referred to as on-page SEO. This practice refers to activities to optimize web pages in order to increase rankings in search engines and get organic traffic. There are various components in on-site SEO that must be optimized such as optimizing headlines, HTML tags (title, meta, and header), and images.
This optimization is done so that search engines can easily crawl the site to understand the content and structure in question. Also, note that the title tag should be no more than 60 characters and the meta description should not be more than 156 characters.
Pay no attention to technical SEO
Technical SEO has work-related intentions related to the website itself, except for content. Therefore, it is important for you to be able to provide the best experience for users when opening the site. Some of the technical SEO parts to pay attention to include:
- Site speed
- Crawlability and index.
Whether your business is small or large, you will need an SEO service to make your business noticed by a lot of internet use. With the presence of this article, we are going to share tips to help you find the right SEO experts who can meet both your need and your desire. You can also visit our website to get the best one.
While it is right that years of experience become the most considerable thing to get the best SEO service, an understanding of the different seo tactics levels isn’t less important. Don’t you know? The optimization of search engine involves some tiers, including:
1. Technical or the site’s structure
This can determine how easy or difficult it is for the search engines for crawling and indexing your content. Does your professional understand this matter?
2. On-page optimization is the next level of SEO to understand as well as the technical one
In this matter, you need to ensure that your SEO experts are familiar with and expertise in the use of such elements as HTML tags and as the keywords. Those could be ways to help to increase the traffic of the search engine, which brings a good effect on your website.
3. Off-page optimization! This can include so many things but the most popular and common one is the link building
Of course, you need someone, who will approach their strategy with the understanding of the three tiers of SEO. As said that no one can predict who will stay at the first ranking position, but you need to know the way of the company to help you at least to be able to stay on the first or top page. Each of the SEO agencies can explain this but one that gives the proven track record of the SEO success will appear as the trusted one, right?
In the world of search engines, content is the number one thing that these engines love the most. This makes them show webpages and links that are generally loved by users. That’s why you must do whatever it takes to produce high-quality content for your website‘s visitors. You must do this if you want to make your website becomes an excellent seo website that is friendly to both search engines and users. However, there are some things that you must know before you use images to boost the effectiveness of your SEO campaign.
First, you must consider the sizes of your image files. File size has an effect on the loading speed of an article or web page. An image file size that is too large will slow down the loading speed. The loading speed of web pages will also have an impact on the SEO of a site. The faster time to load web pages, the higher the site’s ranking related to the search engine results pages.
Furthermore, if your website or blog uses a lot of images or photo files, then you should create a separate sitemap for image files or photos. It can be a solution to optimize the content on search engines. A special site map for image files or photos will make it easier for search engines to recognize and crawl on all the image files or photos.
Aside from that, you should avoid storing images or photo files in a separate directory from the hosting directory and the domain of your website or blog. Image files stored in the same directory will be valued more by search engines when indexing.
Finally, make sure you use the right image file type. Image formats like JPG (JPEG) are the best file types and are also the standard format used on the internet. JPG format images will also provide a good image or photo quality but with small file size.
There are many advantages that can be obtained by an article or content portal when participating images are presented in it. For example, it alone will increase the aesthetic value of the content and it can also optimize SEO performance on websites that you manage.
The first way to learn to understand SEO is by knowing the fundamentals of SEO. By understanding the basics of SEO, you become more easily understand search engine optimization strategy. Well, you should know about SEO Basics first, so what are some of the fundamentals of SEO?
a. Basic SEO Concepts
The essence of SEO is how to be the best for the keywords you want. Of course, when you search for information on the internet you will find websites that are relevant to the information you are looking for. Now from here, you can think about what users are looking for when visiting your website.
The article you write must be relevant or following the keywords you want, and you need some things such as:
The content presented. Here the content becomes the basis and core in SEO. Articles must be relevant and following the targeted keywords. The content must be good too.
Structure and Navigation. The structure and navigation of the website must be clear because this becomes the main part or basic concept of SEO that must be applied. Clear structure and navigation will make it easy for Google to crawl your website.
User Satisfaction. This is one of the things that can judge your website quality. Therefore customer satisfaction and user experience must be considered.
Popularity. You must make your website becomes as well-known as possible.
b. On-Page SEO
For those of you who want to learn SEO for Beginners, you must understand about On-page SEO. Seo OnPage is a search engine optimization that is on a website/blog that is done on the inside, and it can be interpreted as a way of optimizing a website that is directly related to an optimized website.
c. Off-Page SEO
Off-page SEO is an optimization of external factors that are not directly related to the website. So Off-Page SEO is the opposite of On-Page SEO which is optimization within the website.