If you already have experience with organic SEO, then be grateful because everything you learned earlier also applies to marketing in local businesses. However, there is a difference between local SEO and organic seo.
The main difference between local SEO and organic SEO is that organic SEO has a global or national audience, while local SEO narrows its focus to a limited geographic market that is located around the physical location of your business.
Local SEO is meant to make a business stand out in local search results. For example, on local business review platforms, Google location maps, Apple Maps, and connected interfaces.
Meanwhile, organic SEO is focused on the superiority of the results generated by traditional organic search engines. The role of this type of SEO is very important in the local campaign of a business. The organic Search Engine Result Page (SERP) localization obtained is the biggest form of personalization that Google does.
The organic authority that local businesses have earned can also affect the rankings of local SERPs. What is clear, both local SEO and organic SEO, are equally important to learn.
Separate Local SEO and Organic SEO Algorithms
The main principle of the difference between local SEO and organic SEO is the existence of separate algorithms, even though the two have many similarities. Likewise, with local businesses, all online brands go to great lengths to convince Google that they have the right to be the focus of relevant searches and stand out in the SERPs.
The difference between local SEO and organic SEO is seen from the concept of proximity. For example, a clothing retailer that has five branches in New York does not need to connect with global buyers to sell all of its wares.
However, the business needs to be prominent in the local organic SERPs so internet users who are looking for clothing and are located close to each branch can find it.
Organic SEO is widely applied by various online brands so that their business can compete in Google’s local organic SERP. This makes the line between organic and local SEO even more blurred.
The use of SEO on articles so that the website occupies the top position based on certain targeted keywords. In line with the development of the internet which is widespread and used as a business medium, the need for SEO in articles is increasing.
Being at the top of the search results will give a web-based marketing company greater opportunities to get new customers. Some people take advantage of this high need to offer their services in search engine optimization to internet-based business companies.
To get professional seo company, there are several things that should be considered as follows:
1. Using an SEO service provider site
Various online web media offer the availability of quality SEO service rentals with various kinds of facilities provided. If you decide to look for freelance through an SEO service provider website.
What must be done is to ensure that the website can guarantee the quality of the way to view it, make sure the address, profile, contact, and other identities are valid.
In addition, if the SEO service provider’s website appears on the first page of google. Then make sure you have experience in SEO and compare it with other websites that provide better offers.
Therefore, make sure that the SEO service you have chosen provides both, namely providing search engine-friendly content and a website with maximum protection.
2. Reviews from previous users
Before deciding to choose an SEO service provider, check with users before about the website. If the available reviews have a positive impact or good feedback, the web service provider can be trusted.
If you are not satisfied with seeing reviews from previous users, you can contact one of the users to make sure that they have really cooperated and disclosed honestly on the website.
In terms of meeting the needs of SEO clients, freelancers are required to provide quality, professional results, and understand the client’s vision and mission. So that clients get the results in accordance with their expectations. If the SEO service provider can make a positive contribution to their company, the client will automatically subscribe to the website.
That way it can generate multiple benefits such as coffers of money and good reviews from service users.
As we know, seo plays an important role in content creation. Without these elements, it is difficult for content to occupy the top pages of the Google search engine in order to get high traffic.
Some of you may have implemented SEO in content, but never get ranked on Google. Maybe you made a mistake in its application. Here are a few mistakes you should avoid:
The wrong keyword
One way to optimize SEO is to choose the right keywords for content. Unfortunately, there are still many people who choose the wrong keywords so that the optimization is not optimal.
According to the Search Engine Journal, one of the most common mistakes that are made when determining keywords is ignoring the preferences of search engines and users, especially for long-tail keywords.
Often times, people still think of detailed keywords for their product or service to make it look simple. In fact, referring to what keywords customers are often looking for is more important, even though sometimes you have to use long words.
Skip the title tags and meta description
Another mistake in SEO is missing the opportunity to create unique title tags and meta descriptions. In fact, these two elements have an important role to play in inviting users to click on the website when searching for something on the Google search page.
Therefore, create unique and persuasive title tags so that readers are interested in clicking on your website. Title tags are titles that will appear on Google search pages when a user is searching for something.
Apart from the title tags, the meta description is also important to pay attention to. Meta description consists of 160 characters which can be filled with persuasive words and do website promotion.
Wrong in putting internal links
When you embed a link in your content and lead to other content, it can increase the attractiveness of users to continue exploring your other content on the website.
Unfortunately, there are still many mistakes in its application. Sometimes, the internal link that is inserted is not relevant to the content that is being served. This sometimes makes users disappointed with website performance.
Digital marketers should always pay attention to the Google algorithm when implementing an seo strategy so that the site he owns can still be at the top of search engines.
Especially in 2020, it is not only written content that needs to use an SEO strategy, but also images, videos, and even audio files.
High-quality content will be optimized
The most important thing from an SEO strategy in the form of content with relevant and quality topics and content.
Although according to him, Google’s editorial policy is not completely perfect because there is still some poor quality content at the top rankings, we believe that good quality and optimal content will eventually be at the top of Google.
UX and Technical SEO
The next SEO 2020 trend to watch out for is related to user experience while visiting the site. SEO observers say that the experience is shaped from the time the user searches through a search engine, visits the site until the user ends the site visit.
Therefore, it is important for SEO and UX practitioners to pay attention to the appearance of the website, as well as page and site speed because this will have an impact on the satisfaction of the user experience, whether they will come back or not.
Many visitors visit the website via cell phone. This trend is what makes SEO Specialists think about how to make their website mobile-friendly and can keep their site ranking superior in search results.
One way is to think about how the appearance of the site can match the display on the cell phone.
Not only mobile SEO must be studied, but SEO Specialists must also learn SERP (Search Engine Result Page) on mobile. SEO Specialists have to look at what search results look like on mobile to find out what they are getting into.
What kind of traffic they expect, and what kind of optimizations can affect the results.
In the midst of intense business competition in today’s online world, how do you maximize your voice so that internet users can hear and pay attention to it?
Start with on-page SEO optimization to increase the level of visibility of your website or blog on the internet.
You may have heard this term often, but what exactly is meant by on-page SEO on affordable search engine optimization?
On-page SEO is any effort made to get a higher rating in search engines and increase the number of relevant visitors. The word On-Page here refers to your work area, which is all aspects related to the website such as content and HTML.
Your focus here is to create a website where visitors will feel at home and feel happy so that they will interact more often and longer with your creative business idea.
The more often they interact, the higher their level of satisfaction, and this is what Google is looking for.
Talking about this strategy, then you may be familiar with terms such as keyword density, meta tags, and so on. However, did you know that there are so many other techniques that you can take advantage of?
No need to bother, just take advantage of existing tools such as Google AdWords Keyword Planner to help with proper keyword planning, SEMRush to see which keywords your competitors are targeting, and many other tools.
LSI keywords. At the bottom of the Google search engine results, you will see a selection of words that are similar to the word you are looking for. They are called synonyms or LSI (Latent Semantic Indexing) keywords.
The principle here is that you create a website for people and not for search engines. So, make a website that contains things that can satisfy readers.
Create quality content. Create quality content and be able to bring in lots of visitors.
Content like this has the characteristics of being useful, interesting to read, easy to share, written in-depth but still easy to understand, able to solve problems, and is written with the reader in mind.