SEO and SEM are two things that cannot be separated in digital marketing. the two are related. Both SEO and SEM are tools that can streamline your digital marketing activities.
The difference between SEO (search engine optimization) and SEM (search engine marketing) even among digital marketers is still a matter of debate. Then, what is the difference between the two tools?
Search Engine Marketing is a form of marketing on the internet through website promotion activities by increasing the visibility of the website on search engine results pages such as Google (SERP).
Apart from optimizing for search engines, SEM also includes the use of paid search as its main component. Some examples include pay-per-click (PPC) lists and ads like Google Ads.
So mostly in the form of campaigns (advertisements) and PPC activities. If you’re doing SEO, that is SEM efforts too.
Search Engine Optimization is defined as the process of optimizing a website with all its aspects such as content, systems, and others.
The goal is to rank high on search engines like Google. If you want to get more visitors or high traffic on your website and more potential customers, then SEO is an important way to do it.
The laws and unwritten rules of SEO are constantly changing following changes in search engine algorithms continuously.
Benefits of SEO and SEM
In other words, basically, SEO and SEM have no fundamental differences. If SEO only relies on keywords so that your website can be reached by search engine users, SEM is tasked with maximizing SEO performance.
Using paid advertising is very profitable to find new customers. Because SEM ensures your website appears in the right place. Apart from that, SEM also works fast by targeting visitors who are already interested in the products or services you offer.
Then, using SEO will make your website well optimized so that it will be easier to find or find by search engines like Google. This is what makes visitors or website traffic increase.
The more people who visit the website, of course, the more potential customers will be obtained so that later they can become loyal customers.
Search Engine Optimization or commonly abbreviated as seo is a way or technique for making websites and blogs on the first page in search engines. The search engines referred to here are Google, Bing, Yahoo, and so on. Understanding SEO is actually very broad but all of them cover the same thing that is to optimize the website so that it is on the first page of the search engine with the desired keywords.
The term Search Engine Optimization (SEO) was put forward by Danny Sullivan and was first used on July 26, 1997, in a spam message posted on Usenet. At that time, search engine algorithms were not as complex as they are now, so they were very easily manipulated.
The initial version of the search engine algorithm was based entirely on information provided by webmasters via meta tags in their website’s HTML code. Meta tags display information about the content contained on a web page with a series of keywords. These keywords play an important role in increasing website page rank. The more precise the keywords that are focused, the better the website ranking in the eyes of search engines. But that does not mean we can just forget the quality of the content in this case. Quality of content is also important to determine the ranking of website pages. It’s good to optimize both, namely focusing on keywords and improving the quality of content/website articles.
If your website is an e-commerce or online business that sells products to consumers, then it will at least increase sales if you do SEO correctly. Being on the page or ranking first in the search engine, your website will potentially be visited by consumers, as well as your products are seen. A few percents of these visits will also lead to sales. Thus, indirectly SEO will also increase sales of your products.
Website optimization or SEO apparently will also have a positive impact on the finances of bloggers. Because visitors grow quickly, it will also provide benefits for the website concerned such as increasing ad clicks and at the same time will increase revenue, especially from Google Adsense ads. The increase in visitors or visitors, the more your ad income increases. Because the potential for ad clicks also becomes very large.