Backlinks are links from managed content portals or other blogs that point to your website or blog address. Backlinks that are listed on a website or blog, will support search engine optimization (SEO). The number of backlinks, especially those listed on sites outside the portal that we manage, is one of the factors that influence the ranking of our website or blog address on search results pages based on certain keywords. The more backlinks we have in our website or blog, the higher the ranking of our website or blog address on the search results pages. That’s why we need a good seo strategy to make sure that we get enough backlinks to reach the first page of search results.
However, to be able to get a good ranking on the Google search engine, marketers cannot just use any backlink, due to the backlink used must be a good one. Quality backlinks usually come from websites or blogs with a good reputation and they are relevant to the topic of your website or blog. In building quality backlinks for websites or blogs, the main focus is on building quality and relevant content on managed websites or blogs. Quality content will behave like a magnet that attracts people to visit your content portal, read it, share it through social media, and even include the content as a backlink on the site they manage.
However, to make enough quality content, you also need to make content that is relevant to the business, industry, product or service offered. If it happens consistently, you can continue to build quality and relevant content. This will make the number of visitors to your website or blog will continue to increase naturally, as will the number of backlinks to your website or blog. To increase exposure to content that has been created, a way that can be done is to publish the content through social media. With the increase in content exposure, the number of visitors and readers of content will also increase, and this will also affect the possibility of other people creating backlinks to the content that you have served.