In the midst of increasingly fierce global business competition, ownership of a business website or advertising on social media is no longer enough to survive, let alone develop your business.
Having a website or blog does not guarantee that your business will be ‘seen’ by consumers or potential customers on a global scale.
Therefore, business websites or blogs must be managed with Search Engine Optimization (SEO) services from professional seo company.
Searching for SEO services on the internet is certainly not easy, but looking for professional SEO services certainly requires a few tricks.
Any service provider may claim to offer professional services, but if you are not careful, you will only pay a large SEO fee while the results are not visible after months. So, you need SEO services that are truly professional.
Then, how to find it? The following tips might help you:
1. Check the SEO Website
A professional SEO service must certainly be able to prove the professionalism of its services through SEO on its own website. How can they possibly optimize your website or blog if the website itself is not optimized properly?
Start by knowing the SEO performance of the service provider website first. Professional SEO services can be on the first page of search results without using Google Ads. This is where the professionalism of SEO personnel is proven.
2. Check Service Policy
The service policy is related to the website optimization technique used. Indeed, not everyone understands website optimization techniques.
However, they will at least provide a brief explanation of the general techniques that will be used. Therefore, a professional and best SEO service will do the following as a form of service policy:
Before ascertaining the techniques to be used, web optimization services will first look at the condition of your website.
This brief analysis covers the business niche, the intended keywords, and the website’s current position in accordance with the desired keywords for free.
In general, there are two optimization techniques that SEO services use, namely SEO OnPage and SEO OffPage. Website optimization services should understand both.
Keyword optimization is an SEO technique for optimizing the function of keywords on a web page with the aim of increasing your website’s ranking in search engines. If you want to get maximum results in search engines, we need to organize keywords in the article properly and correctly. You need to know some important things when you optimize your keywords for your search engine optimization.
There are ways to write keywords properly, such as:
Writing keywords in the title. The title is the main factor of all search results in search engines, search engines like Google always place the title tag in the main search results. Therefore you must make sure to use keywords in the title of your article. The purpose of this on-page SEO technique is to optimize your keywords in the most important and crucial part of the page, which is the title or article title and it can usually be seen in the browser title bar that you are using. The general rule in making a quality title is: not too long, not too short (min 40-60 characters), including the main keywords and mixt them with additional keywords, and they must be relevant between the title with the content. So it’s easy for potential visitors to understand it and it attracts search engine users to visit your site.
Then, you must write keywords on the permalink. Permalink is a format that is behind our domain. Permalink has good value if keywords are inserted in it. In other words, permalink can increase the level of relevance of your article. It’s because with this permalink has a big effect on SEO articles besides the title tag. How to optimize keywords on permalink is to use keywords in Anchor Text, then mixt the keywords with a few words to make anchor text.
After that, you need to write keywords in the description. The description is a summary of the contents of the article that we made. Writing a good description usually consists of 150 to 160 words. This summary of search results will have good value for search engines. The level of accuracy will be a plus if you always place keywords in the description.
Search Engine Optimization or commonly abbreviated as seo is a way or technique for making websites and blogs on the first page in search engines. The search engines referred to here are Google, Bing, Yahoo, and so on. Understanding SEO is actually very broad but all of them cover the same thing that is to optimize the website so that it is on the first page of the search engine with the desired keywords.
The term Search Engine Optimization (SEO) was put forward by Danny Sullivan and was first used on July 26, 1997, in a spam message posted on Usenet. At that time, search engine algorithms were not as complex as they are now, so they were very easily manipulated.
The initial version of the search engine algorithm was based entirely on information provided by webmasters via meta tags in their website’s HTML code. Meta tags display information about the content contained on a web page with a series of keywords. These keywords play an important role in increasing website page rank. The more precise the keywords that are focused, the better the website ranking in the eyes of search engines. But that does not mean we can just forget the quality of the content in this case. Quality of content is also important to determine the ranking of website pages. It’s good to optimize both, namely focusing on keywords and improving the quality of content/website articles.
If your website is an e-commerce or online business that sells products to consumers, then it will at least increase sales if you do SEO correctly. Being on the page or ranking first in the search engine, your website will potentially be visited by consumers, as well as your products are seen. A few percents of these visits will also lead to sales. Thus, indirectly SEO will also increase sales of your products.
Website optimization or SEO apparently will also have a positive impact on the finances of bloggers. Because visitors grow quickly, it will also provide benefits for the website concerned such as increasing ad clicks and at the same time will increase revenue, especially from Google Adsense ads. The increase in visitors or visitors, the more your ad income increases. Because the potential for ad clicks also becomes very large.