Website Owners Must Do These Effective SEO Techniques
It is an obligation for website or blog owners to do keyword research before creating content. Keyword research will help you find relevant keywords for readers. There are some indicators that you pay attention to when doing keyword research, such as search volume, keyword difficulty, SERP, Search Intent, and keyword suggestions. Search volume is the number of searches for a keyword in a certain period of time. Furthermore, the level of difficulty shows how hard it is for a keyword to be able to be on the first page of search results. Then the SERP or search engine result page shows the pages that are ranked in the top 10 in the search results for keywords that are being searched by users. Your website can be there too if you hire a professional seo company.
Then the search intent is what the search engine wants from a keyword. For example, a keyword can have more than one interpretation and Google will prioritize the intent in accordance with the wishes of the user. The last one is keyword suggestion, it is a collection of keywords that are related to the keywords that you are currently researching.
Furthermore, your content must also be appealing to Google. Google is aware of the needs of its users who want complete answers and are able to solve their problems. Therefore, Google began to prioritize complete content to be ranked at the top of search results. To help readers understand your article, please add visual media such as illustrations, infographics, or videos to complete the writing. If the reader is happy with the article, the more likely it is that the reader will share the content link on social media. It’s very interesting, isn’t it?
Aside from the content, you must also pay attention to the keyword. There are two types of keywords based on the number of words in them. They are short-tail keywords and long-tail keywords. The short tail is a keyword that generally consists of one or two words. While long-tail keywords are keywords that consist of three or more words. For example, “the way to choose the finest hosting service”, or “The way to export your website from WordPress to Blogger.” Short-tail keywords do have a greater search volume than long-tail keywords. However, long-tail keywords are able to bring more traffic than short-tail keywords.