Keyword optimization is an SEO technique for optimizing the function of keywords on a web page with the aim of increasing your website’s ranking in search engines. To get maximum results in search engines, we need to organize keywords in the article properly and correctly. Things you should pay attention on keyword optimization are the Title, permalink, and description.
You should focus more on writing keywords in the article than building backlinks that are clearly not liked by search engine algorithms. With a focus on keywords, your article will be more likely to penetrate the highest page rank. Of course, we will also get active visitors, that is, visitors who will give praise if the articles are made good or the information provided is useful.
Next, let us know how to write keywords:
Writing keywords in the title
The title is the main factor of all search results in search engines, search engines like Google always place the title tag in the main search results. Therefore you must make sure to use keywords in the title of your article. The purpose of this SEO on-page technique is to optimize your keywords in the most important and crucial part of the page title or article title can usually be seen in the browser title bar that you are using.
The general rules in making quality titles are: don’t be too long, don’t be too short (min 40-60 characters), include the main keywords and vary with additional keywords, relevant between the title and content, easy for potential visitors to understand and attract search users’ attention engine to visit your site.
Writing keywords in the description
The description is a summary or main snippet of the contents of the article that we made. Writing a good description usually consists of 150 to 160 words. This summary of search results will have good value for search engines. The level of accuracy will be a plus if you always place keywords in the description.