Conversion rate is a term in digital marketing which means achieving an objective of a marketing campaign. If it’s on a website, then the conversion is meant when the website visitor not only visits but also takes action that becomes your business goal, which is purchasing. The form of action of each visitor is very different and varies on each website.
Starting from making transactions or buying a product, registering membership, subscribing to newsletters, downloading software and so on. Then the question is, how to increase sales conversions using SEO marketing strategies and seo marketing campaigns?
There are many types of keywords that can be used to increase sales conversions, including:
– Branded Terms is a keyword in which there are certain brands. Users usually search the internet using specific brand names in keywords.
– Product Terms is a keyword in which to mention the name of the product. Usually, the use of these keywords is accompanied by a specific brand name.
– Competitor Terms is a keyword that aims to compare one brand with another brand. In general, this type of keyword is used by internet users who want to buy certain products but want to compare the advantages and disadvantages of these products with other brands.
– Substitute Product Terms is one of the keywords that is often used to find other product information as a substitute. The use of these keywords is usually to find alternative other products whose quality is not much different.
– Complementary Product Terms are keywords that mention products but are not directly related to the product you are selling. For instance, you sell a sofa. When an internet user searches for information about home furniture, then it is most likely that your sofa sales conversion is pretty good.
– Audience Terms is a keyword that includes a lot of terms that people might search for on the internet. That is why these types of keywords are quite difficult and need more effort to make a profit. But this can be anticipated by developing lots of keywords that match the products being sold. That way, visitors from these types of keyword categories can be converted into buyers.