Search Engine Optimization or commonly abbreviated as seo is a way or technique for making websites and blogs on the first page in search engines. The search engines referred to here are Google, Bing, Yahoo, and so on. Understanding SEO is actually very broad but all of them cover the same thing that is to optimize the website so that it is on the first page of the search engine with the desired keywords.
The term Search Engine Optimization (SEO) was put forward by Danny Sullivan and was first used on July 26, 1997, in a spam message posted on Usenet. At that time, search engine algorithms were not as complex as they are now, so they were very easily manipulated.
The initial version of the search engine algorithm was based entirely on information provided by webmasters via meta tags in their website’s HTML code. Meta tags display information about the content contained on a web page with a series of keywords. These keywords play an important role in increasing website page rank. The more precise the keywords that are focused, the better the website ranking in the eyes of search engines. But that does not mean we can just forget the quality of the content in this case. Quality of content is also important to determine the ranking of website pages. It’s good to optimize both, namely focusing on keywords and improving the quality of content/website articles.
If your website is an e-commerce or online business that sells products to consumers, then it will at least increase sales if you do SEO correctly. Being on the page or ranking first in the search engine, your website will potentially be visited by consumers, as well as your products are seen. A few percents of these visits will also lead to sales. Thus, indirectly SEO will also increase sales of your products.
Website optimization or SEO apparently will also have a positive impact on the finances of bloggers. Because visitors grow quickly, it will also provide benefits for the website concerned such as increasing ad clicks and at the same time will increase revenue, especially from Google Adsense ads. The increase in visitors or visitors, the more your ad income increases. Because the potential for ad clicks also becomes very large.