As a website owner or manager, of course, you target visitors from search engines, but before that, we must have thought about one thing, namely keywords. Why? Because of course with keywords, people will find it easier to find websites or posts that have been made.
You can imagine if the website does not have keywords, of course, it will be very difficult for the web or word posts to appear on search engines.
In addition, it is also necessary to consider the keywords to choose because there are chances that other websites will target the same keywords. Then how do you do it? Of course, by doing keyword optimization.
Think about the words to use for keywords
Before doing optimization, it is very necessary to prepare one or two words as keywords, Why? Because by preparing for this we can target potential visitors who will see your website or blog.
For example, the word “Shoes” may be widely used by potential visitors but of course, the level of competition will be quite high so make it a habit to use a combination of two words, for example, “Sports Shoes” “Soccer Shoes” or you can do keyword research to get appropriate keywords.
Use Keyword Variations
Not everyone uses the same keywords to find the information they want. So here you need a variety of keywords that you can place on each of your pages or articles. With this, of course, your article or website will be easier to compete.
Being consistent is intended as a website or blog owner, you must always place keywords in every article that is made. So this is to keep the articles consistent and visitor traffic will continue to grow.
Focus on Long-Tail Keywords
Long Tail Keywords are keywords that consist of a few words or in other words. By using long-tail keywords, the level of competition will be lower.