Why is a keyword better at converting than with other keywords? This often happens, especially when we define a keyword without researching the keyword correctly first.
Because each keyword represents the needs and interests of each different search group, it is necessary to find the right target keywords to increase conversions.
After getting to know the keywords and why it is important for professional seo services, you can do keyword optimization to help you increase the conversion of each group of search engine users who search.
Brand
Keywords that use Brand, some people already have a favorite brand when searching, so searching on search engines always use a certain brand.
Product
Write the name of the product in the search engine, this is generally done by the information seeker by directly typing the product sought.
Competitor
Keywords that contain the names of competitors, potential customers want to see your competitors make comparisons.
Substitute Product
Usually, many prospective customers who use replacement products when looking for your product, replacement products with a quality that is not much different.
Complementary Product
Products that are not directly related to your product, but sometimes you can change the decision of prospective customers if they find your business website when they do a search.
Audience
It’s the most difficult keywords because it’s so broad and harder to find keywords that match potential customers in this keyword category.
The best way is to develop many keywords according to your product so that potential visitors from this category can also maximize your conversion.
The company profile is usually a simple website to display profiles and products or services as well as a portfolio of a company. This type of website is only to introduce a company profile although it can also be a promotional tool if managed properly.
In addition to profiles, products, and portfolios in the form of text and photo or video content, contact form features are important in this website so that visitors can easily contact the website owners if they need the company’s products or services.