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The keyword is the prima donna in implementing your SEO strategy and has always been a topic in SEO discussions along with keyword research. However, the algorithm of search engines that cannot be predicted brings a new way of doing SEO. Give more focus to the topic, said to be able to bring better results as the best way to increase ranking even though keywords are still considered quite important. You need to create a better seo strategy starts from now.

Topics can consist of various terms and queries which can be categorized into various areas in the course of the user.

There are several types of content that you can create from a topic such as, content that covers an early-journey from a learning topic, or content where the product or service offered can solve a problem.

Simply put, a topic is an idea in which you have many keywords that you can use.

You can start by making a strategy about the topic you want to focus on. After getting the topic you want to focus on, then you can proceed to the keyword research process.

You will want to expand this research process to include terms that are more semantically relevant to the topic. Not only the main keywords.

You can ask yourself if there are any questions that might be asked about the topic. And do research on these terms. Asking directly with people in your target demographic can provide different insights.

After understanding what kind of content you need to compete, then pay attention to who is in the “space” around your content. If they have a performance that feels good in the space, it will be a good idea to monitor this.

After identifying competitors, it’s a good idea to do a site audit to see how they can stay relevant. There will be info on how they structure their content.

Additionally, you can see how the content is delivered and you can draw some info from this research that you can apply in your strategy.

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