Characteristics of Professional SEO Services

Characteristics of Professional SEO Services

The use of SEO on articles so that the website occupies the top position based on certain targeted keywords. In line with the development of the internet which is widespread and used as a business medium, the need for SEO in articles is increasing.

Being at the top of the search results will give a web-based marketing company greater opportunities to get new customers. Some people take advantage of this high need to offer their services in search engine optimization to internet-based business companies.

To get professional seo company, there are several things that should be considered as follows:

1. Using an SEO service provider site

Various online web media offer the availability of quality SEO service rentals with various kinds of facilities provided. If you decide to look for freelance through an SEO service provider website.

What must be done is to ensure that the website can guarantee the quality of the way to view it, make sure the address, profile, contact, and other identities are valid.

In addition, if the SEO service provider’s website appears on the first page of google. Then make sure you have experience in SEO and compare it with other websites that provide better offers.

Therefore, make sure that the SEO service you have chosen provides both, namely providing search engine-friendly content and a website with maximum protection.

2. Reviews from previous users

Before deciding to choose an SEO service provider, check with users before about the website. If the available reviews have a positive impact or good feedback, the web service provider can be trusted.

If you are not satisfied with seeing reviews from previous users, you can contact one of the users to make sure that they have really cooperated and disclosed honestly on the website.

3. Reliable

In terms of meeting the needs of SEO clients, freelancers are required to provide quality, professional results, and understand the client’s vision and mission. So that clients get the results in accordance with their expectations. If the SEO service provider can make a positive contribution to their company, the client will automatically subscribe to the website.

That way it can generate multiple benefits such as coffers of money and good reviews from service users.

Tips to Increase Your SEO Traffic

Tips to Increase Your SEO Traffic

There are many ways you can do to massively increase traffic and sales from search engines to your website, one of which is by using an SEO strategy. Why SEO? From the name alone, you must have understood. Yes, that’s because SEO means Search Engine Optimization. You need to get started with seo right now.

Search Engine Optimization (SEO), to put it simply, is anything that is done to drive traffic from search engines to your digital assets. This could be a digital asset in the form of a website, social media account, a product listing on an eCommerce site, or a mobile application.

Of course, there are lots of people out there trying to convince you that an SEO strategy is tough, it requires an expert with decades of experience, as well as built-in skills that not everyone has.

That is a WRONG thing!

SEO strategy is simple for those who understand how search engines work fundamentally. In fact, the tricky stuff doesn’t apply to 99% of people who do SEO.

If I only had 30 seconds to tell you how SEO works, I would tell you these things:

– Keyword research

Understanding what people are looking for on Google and other search engines

– Document relevance

Make it easier for search engines (robots) to understand what your content is about

– Increase authority

Everything we do outside of our pages to tell search engines that we are trustworthy and useful to users

– Technical optimization

All the behind-the-scenes engineering to make it easier for search engines to find your content

There’s also a lot of hype out there about whether an SEO strategy is dead or not.

No matter how many articles you read online, if there is one important thing to keep from this guide, it is:

SEO (STILL) IS A VERY POWERFUL TOOL FOR IMPROVING WEBSITE TRAFFIC.

SEM vs SEO, Know What Are the Differences and Their Benefits

SEM vs SEO, Know What Are the Differences and Their Benefits

SEO and SEM are two things that cannot be separated in digital marketing. the two are related. Both SEO and SEM are tools that can streamline your digital marketing activities.

The difference between SEO (search engine optimization) and SEM (search engine marketing) even among digital marketers is still a matter of debate. Then, what is the difference between the two tools?

Search Engine Marketing is a form of marketing on the internet through website promotion activities by increasing the visibility of the website on search engine results pages such as Google (SERP).

Apart from optimizing for search engines, SEM also includes the use of paid search as its main component. Some examples include pay-per-click (PPC) lists and ads like Google Ads.

So mostly in the form of campaigns (advertisements) and PPC activities. If you’re doing SEO, that is SEM efforts too.

Search Engine Optimization is defined as the process of optimizing a website with all its aspects such as content, systems, and others.

The goal is to rank high on search engines like Google. If you want to get more visitors or high traffic on your website and more potential customers, then SEO is an important way to do it.

The laws and unwritten rules of SEO are constantly changing following changes in search engine algorithms continuously.

Benefits of SEO and SEM

In other words, basically, SEO and SEM have no fundamental differences. If SEO only relies on keywords so that your website can be reached by search engine users, SEM is tasked with maximizing SEO performance.

  • SEM’s Benefit

Using paid advertising is very profitable to find new customers. Because SEM ensures your website appears in the right place. Apart from that, SEM also works fast by targeting visitors who are already interested in the products or services you offer.

  • SEO’s Benefit

Then, using SEO will make your website well optimized so that it will be easier to find or find by search engines like Google. This is what makes visitors or website traffic increase.

The more people who visit the website, of course, the more potential customers will be obtained so that later they can become loyal customers.

Pay Attention to Google Algorithm

Pay Attention to Google Algorithm

Digital marketers should always pay attention to the Google algorithm when implementing an seo strategy so that the site he owns can still be at the top of search engines.

Especially in 2020, it is not only written content that needs to use an SEO strategy, but also images, videos, and even audio files.

High-quality content will be optimized

The most important thing from an SEO strategy in the form of content with relevant and quality topics and content.

Although according to him, Google’s editorial policy is not completely perfect because there is still some poor quality content at the top rankings, we believe that good quality and optimal content will eventually be at the top of Google.

 

UX and Technical SEO

The next SEO 2020 trend to watch out for is related to user experience while visiting the site. SEO observers say that the experience is shaped from the time the user searches through a search engine, visits the site until the user ends the site visit.

Therefore, it is important for SEO and UX practitioners to pay attention to the appearance of the website, as well as page and site speed because this will have an impact on the satisfaction of the user experience, whether they will come back or not.

Mobile SEO

Many visitors visit the website via cell phone. This trend is what makes SEO Specialists think about how to make their website mobile-friendly and can keep their site ranking superior in search results.

One way is to think about how the appearance of the site can match the display on the cell phone.

Not only mobile SEO must be studied, but SEO Specialists must also learn SERP (Search Engine Result Page) on mobile. SEO Specialists have to look at what search results look like on mobile to find out what they are getting into.

What kind of traffic they expect, and what kind of optimizations can affect the results.

SEO Mistakes You Should Avoid

SEO Mistakes You Should Avoid

Search Engine Optimization or SEO plays a big role in boosting site traffic. Google’s top three sites, almost 58.4 percent even come from user organic searches.

This shows that the role of SEO is big enough in helping increase the ranking of the site in search engines. Unfortunately, this effort is not easy. Good content is needed and avoids various common custom seo services mistakes.

What types of SEO mistakes should be avoided?

 

Avoid using keyword stuffing

Keyword stuffing according to Google is the act of manipulating a site’s ranking in search results by using excessive keywords on the site’s pages. Google doesn’t like this practice, also known as blackhat SEO. Examples of keyword stuffing are:

  • Load keywords on each page and try to trick the bots into ranking the site up.
  •  Search for keywords in search engines, but when clicking on the site the keywords in question do not exist and are not relevant to what the user wants.
  • Entering the same keywords repeatedly.

If you continue to do this practice, Google will detect your site and make the site rank even lower.

Not paying attention to On-site SEO

On-site SEO is often referred to as on-page SEO. This practice refers to activities to optimize web pages in order to increase rankings in search engines and get organic traffic. There are various components in on-site SEO that must be optimized such as optimizing headlines, HTML tags (title, meta, and header), and images.

This optimization is done so that search engines can easily crawl the site to understand the content and structure in question. Also, note that the title tag should be no more than 60 characters and the meta description should not be more than 156 characters.

Pay no attention to technical SEO

Technical SEO has work-related intentions related to the website itself, except for content. Therefore, it is important for you to be able to provide the best experience for users when opening the site. Some of the technical SEO parts to pay attention to include:

  • Site speed
  • Crawlability and index.