by Maulana T | Oct 9, 2020 | SEO Blog
Search Engine Optimization or SEO plays a big role in boosting site traffic. Google’s top three sites, almost 58.4 percent even come from user organic searches.
This shows that the role of SEO is big enough in helping increase the ranking of the site in search engines. Unfortunately, this effort is not easy. Good content is needed and avoids various common custom seo services mistakes.
What types of SEO mistakes should be avoided?
Avoid using keyword stuffing
Keyword stuffing according to Google is the act of manipulating a site’s ranking in search results by using excessive keywords on the site’s pages. Google doesn’t like this practice, also known as blackhat SEO. Examples of keyword stuffing are:
- Load keywords on each page and try to trick the bots into ranking the site up.
- Search for keywords in search engines, but when clicking on the site the keywords in question do not exist and are not relevant to what the user wants.
- Entering the same keywords repeatedly.
If you continue to do this practice, Google will detect your site and make the site rank even lower.
Not paying attention to On-site SEO
On-site SEO is often referred to as on-page SEO. This practice refers to activities to optimize web pages in order to increase rankings in search engines and get organic traffic. There are various components in on-site SEO that must be optimized such as optimizing headlines, HTML tags (title, meta, and header), and images.
This optimization is done so that search engines can easily crawl the site to understand the content and structure in question. Also, note that the title tag should be no more than 60 characters and the meta description should not be more than 156 characters.
Pay no attention to technical SEO
Technical SEO has work-related intentions related to the website itself, except for content. Therefore, it is important for you to be able to provide the best experience for users when opening the site. Some of the technical SEO parts to pay attention to include:
- Site speed
- Crawlability and index.
by Maulana T | Oct 4, 2020 | SEO Blog
If you have a website, you definitely want the website to be in the first order of the Google search page? If your website is at the top, you can be sure that it will be easier for visitors to find your website without having to scroll further. Especially if you have a business by making a website as a promotional or marketing medium, surely your business will indirectly slowly increase. As a website owner, you can try to apply search engine strategy such as SEO and SEM. But before starting that, you need to know about SEO and SEM and the difference between these two strategies in the world of digital marketing.
Before choosing between SEO and SEM, you should first think about who your competitors are. Find out how they are doing in their search marketing before you decide to compete. Find out in advance what keywords they are doing, using SEO and SEM or even using both, and how the payments they use to drive traffic to their website. When you do this, you can look to the flaws to find ways and strategies to compete in paid and organic search.
If you’ve been in the industry for a long time and know what consumers want and need, you’re better off building a long-term SEO strategy than SEM. But if you are still unsure or don’t know much about your customers and competitors, you might consider using SEM. By testing using SEM, you can test the ideas, products, and services that you offer to consumers.
If the product or service you offer has a short buying cycle, you can use SEM. Ads from SEM can put your product or service in the top spot so that customers can see and be interested in buying it immediately. If your buying cycle is long or your website is being used as a reference for doing research and comparing prices with other places for several weeks, you shouldn’t need to use SEM because there were no purchases after seeing the ad.
by Maulana T | Oct 3, 2020 | SEO Blog
Types of SEO can be grouped into 3 categories, based on their optimization techniques. And this consists of various work items and their respective strategies. Simple in theory, but requires hard work, friendship, consistency, and a long process. Nothing in the dictionary seo website optimization can work overnight.
It’s a framework with rules and processes. It can only be done gradually. If then you are the one who is able to promise SEO lightning fast, it will definitely fall into the black hat SEO group (black hat SEO). It violates webmaster guidelines set by search engines. There could be results, but, just wait for the time, the search engine’s algorithmic intelligence will surely know. And ‘boom’, your website is subject to penalties. Deindex. Or at the very least, the amount of organic traffic will decrease drastically.
The following 3 types of SEO are:
Technical SEO: Technical SEO is a technique that ensures that search engines can crawl and index your website without any problems. Tends to be closer to SEO On Page.
SEO On Page: A series of strategies and techniques for optimizing a website from within the site. Or so-called, SEO On-Site, funds, or on-site SEO. Here, technical categories are applied to the site and content, to make it search engine friendly (SEO Friendly)
Off-Page SEO: This is technically a website optimization strategy outside of your website. This is a signal in promoting your website or blog. As a result, it can rank higher in search results.
Apart from learning various concepts and theories, the only way to know if what you have learned is working is to apply various SEO techniques on the website. And, monitor your rankings. If your ranking and organic traffic are increasing, then that means, you are in the right direction. If not, you will have to revise your next SEO strategy and plan.
