Most of the business owners feel they don’t need and understand the benefits of SEO, even a website for their business. They think that most of their customers come from referrals or through word of mouth.
Even though both of these methods have proven effective for them to bring in customers and build their reputation, these methods are no longer valid now considering the development of the era that leads to the digital era. In this article, we will discuss some of the benefits of custom seo for your business.
– SEO Brings Sales Leads
Many small to medium-sized businesses find it difficult to get sales leads. By doing SEO, your business will be easily found on search engines like Google. Your website visitors will increase with a good SEO strategy, and lead to more people who know the business you have and become your new clients.
– SEO Facilitates Word of Mouth & Referral Marketing
SEO is an important component of the Word of Mouth strategy and referral marketing because everyone who hears about your business will find out information about you through search engines (Google) and social media.
Moreover, they may not remember the name of your company, but they usually do remember about the services or products you offer. If you have done SEO well, your business will appear on the first page with these keywords.
In other cases, if they remember your business name, but you don’t have a website or run SEO, then your business won’t appear on Google. This will be very detrimental to you because you could lose potential clients because of not running SEO well.
– SEO Boosts Reputation
When a business is found on the first page of Google, most people trust the credibility of the business and view the business as the thought leader.
Conversely, if a business cannot be found on Google, people will question the credibility of the business. The more keywords that already rank high on Google, the more often and more people see your business, this will lead to increased brand awareness of your business.
SEO and SEM are two things that cannot be separated in digital marketing. the two are related. Both SEO and SEM are tools that can streamline your digital marketing activities.
The difference between SEO (search engine optimization) and SEM (search engine marketing) even among digital marketers is still a matter of debate. Then, what is the difference between the two tools?
Search Engine Marketing is a form of marketing on the internet through website promotion activities by increasing the visibility of the website on search engine results pages such as Google (SERP).
Apart from optimizing for search engines, SEM also includes the use of paid search as its main component. Some examples include pay-per-click (PPC) lists and ads like Google Ads.
So mostly in the form of campaigns (advertisements) and PPC activities. If you’re doing SEO, that is SEM efforts too.
Search Engine Optimization is defined as the process of optimizing a website with all its aspects such as content, systems, and others.
The goal is to rank high on search engines like Google. If you want to get more visitors or high traffic on your website and more potential customers, then SEO is an important way to do it.
The laws and unwritten rules of SEO are constantly changing following changes in search engine algorithms continuously.
Benefits of SEO and SEM
In other words, basically, SEO and SEM have no fundamental differences. If SEO only relies on keywords so that your website can be reached by search engine users, SEM is tasked with maximizing SEO performance.
Using paid advertising is very profitable to find new customers. Because SEM ensures your website appears in the right place. Apart from that, SEM also works fast by targeting visitors who are already interested in the products or services you offer.
Then, using SEO will make your website well optimized so that it will be easier to find or find by search engines like Google. This is what makes visitors or website traffic increase.
The more people who visit the website, of course, the more potential customers will be obtained so that later they can become loyal customers.
This method is now widely used by successful bloggers in targeting certain keywords to appear on the top searches of the Google search engine. By doing the basics of search engine optimization (seo), you can optimize your blog or website for search engines. If you do it in a more advanced way, it is not impossible that the top search engine blogs with the keywords to be targeted can be displaced.
After understanding what SEO is, let’s start discussing the basics. There are 3 basic components in SEO that you should know and apply when optimizing your blog or website for search engines.
Keywords used by people sometimes consist of one syllable, two syllables, three syllables, or even up to a short sentence, depending on the search user. Keyword Research is a way for blog owners to find and determine keywords to be targeted relevant to the niche blog they manage, for the main page, and for articles.
By doing keyword research, blog owners know what keywords Google users are looking for and what the level of competition for these keywords is. If the blog owner knows and chooses the right keywords, the chances of being on the top of Google with certain keywords are very large. This is of course very good in bringing potential visitor traffic.
This basic SEO component requires that your blog is SEO Friendly, aka friendly to search engines. A blog has certain standards so that it is easy for search engines to search and recognize. In addition, blogs must have benefits and easy navigation for visitors so that they don’t have trouble finding what information they are looking for. This is also called User Friendly.
The purpose of backlinks is to increase the popularity of a blog on the internet. So that the recommended blog has a good chance of being able to compete in the Google SERP.
SEO and SEM will often be found if you are just starting out in the world of digital marketing. SEO and SEM aim to increase traffic in terms of promotion and marketing of product sales, both goods, and services. To understand it, let’s discuss them one by one. If you need to know about seo strategies, you can visit our website.
SEO which stands for Search Engine Optimization
It is a strategy or series of systematic techniques to place a website or blog on the main SERP page (Search Engine Result Page) and potentially according to the specified keywords. Doing SEO requires skill and persistence.
Apart from that, doing SEO also requires analytical, competitive, and strategic skills. This is because the analysis is needed to research what keywords or keywords to target. Technically, SEO takes a minimum of three months to get optimal results.
One of the main indicators of SEO success is the higher position of a website or blog with certain keywords on search engines. The higher the position of a website or blog with certain keywords on search engines, the higher the visitors or visitors to the website or blog.
Search Engine Marketing or SEM
Just like SEO, SEM also has the aim of getting a website or blog appearance on the main Search Engine Result Page. SEM users are generally synonymous with product offerings.
Typically, SEM users who advertise on search engines are online shops that have products or services to sell. Although there are, it is generally very rare to find SEM users promoting written content only. What distinguishes SEO and SEM is in terms of cost.
SEM is an internet marketing trick that costs money, while SEO is free. Technically, Search Engine Marketing payments are generally made by pay per click or with the terms of how long it takes. SEM results will quickly be seen from how much funds have been allocated. SEM serves to increase visitors and popularity, as well as keywords to target.
In the world of search engines, content is the number one thing that these engines love the most. This makes them show webpages and links that are generally loved by users. That’s why you must do whatever it takes to produce high-quality content for your website‘s visitors. You must do this if you want to make your website becomes an excellent seo website that is friendly to both search engines and users. However, there are some things that you must know before you use images to boost the effectiveness of your SEO campaign.
First, you must consider the sizes of your image files. File size has an effect on the loading speed of an article or web page. An image file size that is too large will slow down the loading speed. The loading speed of web pages will also have an impact on the SEO of a site. The faster time to load web pages, the higher the site’s ranking related to the search engine results pages.
Furthermore, if your website or blog uses a lot of images or photo files, then you should create a separate sitemap for image files or photos. It can be a solution to optimize the content on search engines. A special site map for image files or photos will make it easier for search engines to recognize and crawl on all the image files or photos.
Aside from that, you should avoid storing images or photo files in a separate directory from the hosting directory and the domain of your website or blog. Image files stored in the same directory will be valued more by search engines when indexing.
Finally, make sure you use the right image file type. Image formats like JPG (JPEG) are the best file types and are also the standard format used on the internet. JPG format images will also provide a good image or photo quality but with small file size.
There are many advantages that can be obtained by an article or content portal when participating images are presented in it. For example, it alone will increase the aesthetic value of the content and it can also optimize SEO performance on websites that you manage.